Is elphaba makeup profitable to sell on Amazon United States?

The niche generates $29K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -48.9%. Flapen's verdict: Skip it (27/100).

How competitive is the elphaba makeup niche?

4 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in elphaba makeup?

Top complaints mined from reviews: Color, Ease Of Application, Smell. The return rate is 4.8%.

What does it cost to enter the elphaba makeup niche?

Listings span $8.83–$50.31; the average listing price is $18.36 (sweet spot $15–$100). The average incumbent carries 1,713 reviews — the moat a new listing must climb.

elphaba makeup

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$18.36

avg listing price — sweet spot $15–$100

Price range

Great$8.83–$50.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,713

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Market size

Bad$29K

$29K/yr · 30K searches

Growth

Bad-48.9%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, elphaba makeup is a $29K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 27/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

elphaba makeup market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $46K–$55K; units × avg price
Conversion rate: 5.3%
Avg BSR: #62
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 1.1%
Avg brand age: 36 months
Avg seller age: 119 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

r.e.m. beauty28%
MEICOLY26%
SUSIKEKI25%
CCbeauty21%

Demand

Weekly Amazon search volume, last 37 weeks — -48.9% search growth over the last 90 days.

Open Trend

Top elphaba makeup search terms

elphaba makeup13K/yr -40.8%2.0% conv.
elphaba makeup kit7K/yr -59.6%5.3% conv.
elphaba green makeup3K/yr -40.4%5.9% conv.
green elphaba makeup3K/yr -57.5%0.0% conv.
green makeup elphaba5K/yr -74.1%14.3% conv.

All search terms

Top elphaba makeup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

r.e.m. beauty by Ariana Grande Wicked: For Good | Elphaba Makeup Set | Waterpoof Eye Shadow All Over Glow Stick Creamy Lip Liner Glossy Lip Balm | 4 Full Size Products

r.e.m. beauty$50.314.8★344 rev

SUSIKEKI Green Eyeshadow Palette with Mirror Lime Forest Emerald Tones Matte Shimmer 6 Colors Mini Eye Shadow Pallet Travel Size Highly Pigmented for Goth Fairy Joker Wicked Halloween Parties Makeup

SUSIKEKI$8.934.3★2,854 rev

CCbeauty Witch Green Face Paint Stick Face Painting Kit Dark Green Cream SFX Makeup Foundation Professional Body Paint for St. Patricks Day Halloween Costume Party Grinch Hulk Monster Makeup

CCbeauty$13.994.4★2,660 rev

MEICOLY St Paddys Green Face Body Paint Stick(1.06 Oz) St.Patricks Day Accessories Green Face Paint for Halloween Elphaba Witch Makeup Hunting Hulk Camo Face Paint Green Eye Black

MEICOLY$9.724.3★2,068 rev

MEICOLY Light Green Face Body Paint Green Face Paint for St Patricks Day Accessories Halloween Witch Makeup Elphaba Costume Hunting Hulk Camo Face Paint for Adults Kids

MEICOLY$8.834.0★639 rev

Newest

by launch date

r.e.m. beauty by Ariana Grande Wicked: For Good | Elphaba Makeup Set | Waterpoof Eye Shadow All Over Glow Stick Creamy Lip Liner Glossy Lip Balm | 4 Full Size Products

r.e.m. beauty$50.31344 rev

9mo ago

SUSIKEKI Green Eyeshadow Palette with Mirror Lime Forest Emerald Tones Matte Shimmer 6 Colors Mini Eye Shadow Pallet Travel Size Highly Pigmented for Goth Fairy Joker Wicked Halloween Parties Makeup

SUSIKEKI$8.932,854 rev

1y ago

MEICOLY St Paddys Green Face Body Paint Stick(1.06 Oz) St.Patricks Day Accessories Green Face Paint for Halloween Elphaba Witch Makeup Hunting Hulk Camo Face Paint Green Eye Black

MEICOLY$9.722,068 rev

2y ago

MEICOLY Light Green Face Body Paint Green Face Paint for St Patricks Day Accessories Halloween Witch Makeup Elphaba Costume Hunting Hulk Camo Face Paint for Adults Kids

MEICOLY$8.83639 rev

4y ago

CCbeauty Witch Green Face Paint Stick Face Painting Kit Dark Green Cream SFX Makeup Foundation Professional Body Paint for St. Patricks Day Halloween Costume Party Grinch Hulk Monster Makeup

CCbeauty$13.992,660 rev

4y ago

What buyers say about elphaba makeup

What buyers praise and complain about, mined from review topics.

What buyers love

Color15%

“Beautiful colors”

Ease Of Application15%

“Easy application”

Coverage15%

“Great coverage I was very impressed”

Quality-Overall10%

“Good quality”

Suitability Combination Skin9%

“perfect for a quick makeup look”

Paint Quality9%

“Good face paint product”

Value For Money5%

“Great value”

Allergies3%

“didn't cause zits or any skin irritation”

Brightness/Shine/Glow2%

“has a beautiful shine”

Water Resistance2%

“Highly pigmented, great long lasting wear with almost no budge under water without makeup remover or serious scrubbing”

What buyers complain about

Color21%

“Color payoff is crap”

Ease Of Application14%

“Did not apply well”

Smell14%

“mine smelled a little weird when i opened it”

Ease Of Use12%

“Hard to get off”

Paint Quality7%

“no matter how thick i made my paint”

Dilute/Watery5%

“it is very liquidy almost”

Stain Resistance5%

“when rubbed it just stains”

Top return reasons

Color34%

Paint Quality18%

Product Condition6%

Defective Material/Parts6%

Size-Overall6%

Functionality-Overall4%

Advertised Vs Actual Product4%

Adhesion/Stickiness3%

Value For Money3%

Coverage3%

Common questions

Is elphaba makeup profitable to sell on Amazon United States?: The niche generates $29K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -48.9%. Flapen's verdict: Skip it (27/100).
How competitive is the elphaba makeup niche?: 4 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in elphaba makeup?: Top complaints mined from reviews: Color, Ease Of Application, Smell. The return rate is 4.8%.
What does it cost to enter the elphaba makeup niche?: Listings span $8.83–$50.31; the average listing price is $18.36 (sweet spot $15–$100). The average incumbent carries 1,713 reviews — the moat a new listing must climb.