Elphaba Makeup

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -48.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months

30K

Growth, 90 days vs prior 90

-48.9%

Conversion, latest week

5.3%

Market size, estimated

$29Ka year

Top search term

elphaba makeup13K searches a year

Listings sell for $18.36 on average, from $8.83 to $50.31. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $18.36 that is $0 to $2K a year per listing.

Average price

$18.36inside the $15 to $100 sweet spot

Price range

$8.83–$50.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.8%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #62 within Body. It carries 1,713 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#62in Body

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

1,713per listing

Listings tracked

5

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months