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eloria shampoo

Worth a look

Shows beatable incumbent ratings (3.3★), but soft demand (-73.6% this quarter) keeps it on the watch list.

Market size 46Growth 0Conversion 94Competition 7Returns 98Price range 95Avg price 95Brand share 0Review moat 74Quality gap 100

Quality gap

Incredible3.3★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.67

avg listing price — sweet spot $15–$100

Price range

Incredible$16.85–$36.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good521.29

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$244K

$244K/yr · 84K searches

Competition

Bad92%

top-5 click share — a locked-up shelf

Growth

Bad-73.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, eloria shampoo is a $244K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

eloria shampoo market data

Units sold / yr
3K–4K
avg 500–750/product
Revenue / yr
$74K–$99K
units × avg price
Conversion rate
11.7%
Avg BSR
#748
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
8.8%
Avg brand age
31 months
Avg seller age
135 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Tgideas70%
  • RCSCBC13%
  • Eloria Beauty9%
  • ekxzvg4%
  • BALPPRD4%
  • Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 14 weeks — -73.6% search growth over the last 90 days.
1K600Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Top eloria shampoo search terms

  • eloria rosemary shampoo12K/yr
  • eloria shampoo28K/yr
  • tiglowa hair growth shampoo3K/yr
  • aureph rosemary shampoo4K/yr
  • taileden shampoo2K/yr
  • eloria beauty shampoo23K/yr
  • tiglowa shampoo2K/yr
  • xiexieooy shampoo3K/yr
  • fuente shampoo5K/yr
  • tyranny rosemary shampoo2K/yr
All search terms

Top eloria shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$37K30%$73K45%$110K60%$146K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

What buyers say about eloria shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Hair Growth26%

“Helps hair growth”

Smell17%

“subtle fragrance”

Soft Feel10%

“Soft n fluffy”

Quality-Overall9%

“EXCELLENT PRODUCT”

Advertised Vs Actual Product5%

“Absolutely as advertised”

Efficiency5%

“Very effective”

Suitability Straight Hair4%

“Its great for my hair”

Hair Styling3%

“love the way my hair feels”

Thickness3%

“My hair is getting thicker”

Lather2%

“Love the scent lots of lather”

What buyers complain about

Functionality-Overall21%

“DONT WORK”

Hair Related12%

“means never work in my hair”

Smell8%

“The shampoo smells terrible”

Advertised Vs Actual Product5%

“Deceptive advertising”

Value For Money5%

“Too Expensive”

Suitability Short Hair4%

“bad for hair”

Moist/Dry4%

“Drying”

Size-Overall4%

“Beware on size”

Damage/Burn Hair3%

“Broke my hair off”

Thickness3%

“It did not grow thicker”

Top return reasons

Advertised Vs Actual Product19%
Smell14%
Functionality-Overall9%
Size-Overall7%
Damage/Burn Hair5%
Leak-Proof5%
Ingredients-Overall5%
Value For Money5%
Suitability Short Hair4%
Hair Related3%

Common questions

Is eloria shampoo profitable to sell on Amazon United States?
The niche generates $244K/yr across 7 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -73.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the eloria shampoo niche?
5 brands and 8 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in eloria shampoo?
Top complaints mined from reviews: Functionality-Overall, Hair Related, Smell. The return rate is 0.4%.
What does it cost to enter the eloria shampoo niche?
Listings span $16.85–$36.50; the average listing price is $24.67 (sweet spot $15–$100). The average incumbent carries 521 reviews — the moat a new listing must climb.