Eloria Beauty

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.5M a year.

Searches, last 12 months

4.1M

Growth, 90 days vs prior 90

+16.4%

Conversion, latest week

5.4%

Market size, estimated

$8.5Ma year

Top search term

luxe foundation2.0M searches a year

Listings sell for $38.61 on average, from $35.70 to $39.83. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 12,500 to 15,000 of them. At $38.61 that is $483K to $579K a year per listing.

Average price

$38.61inside the $15 to $100 sweet spot

Price range

$35.70–$39.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

12,500–15,000

Revenue per listing a year

$483K–$579K

Returns

0.8%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #99 within Face. It carries 1,080 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

75%

Out of stock, average day

30.8%

Average rank

#99in Face

Average rating

3.95 starsAmazon United States average 4.42 stars

Average reviews

1,080per listing

Listings tracked

4

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

44 months