elizabeth arden perfume for women
Worth a lookShows a sweet-spot price point ($36.72 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Avg price
Incredible$36.72avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$10.82–$92.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$578K$578K/yr · 625K searches
Growth
Okay+19.9%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,421.78avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, elizabeth arden perfume for women is a $578K/yr Amazon United States market (625K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
elizabeth arden perfume for women market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $734K–$918K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #584
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 50%
- Out of stock
- 5.8%
- Avg brand age
- 75 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Elizabeth Arden85%
- Vera Wang11%
- CMAINZE2%
- AVON2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.9% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 1.8×
Top elizabeth arden perfume for women search terms
- elizabeth arden344K/yr
- elizabeth arden green tea98K/yr
- green tea perfume43K/yr
- elizabeth arden green tea perfume32K/yr
- tea perfume18K/yr
- green tea elizabeth arden15K/yr
- green tea perfume for women7K/yr
- elizabeth arden skincare14K/yr
- vera wang embrace6K/yr
- green tea body spray6K/yr
Top elizabeth arden perfume for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Elizabeth Arden Green Tea Womens Perfume Fragrance Fresh & Floral Parfum with Notes of Bergamot Tea and Oakmoss Eau de Toilette 3.3 Oz
Elizabeth Arden$43.554.5★15,833 rev
Elizabeth Arden Eight Hour Skin Protectant All Purpose Beauty Salve Moisturizing Balm for Body Repairs Dry Hands Cracked Feet Chapped Lips & Cuticles Original 1.7 oz
Elizabeth Arden$31.174.3★12,673 rev
Vera Wang Embrace Green Tea and Pear Blossom Body Mist 8 fl oz (Pack of 1) Notes of Earthiness Peony and Sandalwood Womens Fragrance Long Lasting Everyday Fragrance
Vera Wang$10.824.1★11,642 rev
Vera Wang Embrace Eau de Toilette Spray for Women Green Tea & Pear Blossom 1 Fl Oz
Vera Wang$17.544.4★1,843 rev
Elizabeth Arden Green Tea Womens Perfume Fragrance Fresh & Floral Parfum with Notes of Bergamot Tea and Oakmoss Eau de Toilette 1.7 Oz
Elizabeth Arden$34.344.5★15,833 rev
Newest
by launch date
Elizabeth Arden Flawless Finish Sponge-On Cream Foundation Makeup Medium-to-Full Coverage Includes Compact & Applicator 0.8oz
Elizabeth Arden$48.60507 rev
Elizabeth Arden Green Tea Strawberry Basil Eau de Toilette Perfume for Women Long Lasting Fruity & Fresh Fragrance 1.7 fl oz
Elizabeth Arden$40.3998 rev
Elizabeth Arden Mini Besties Advanced Ceramide and Retinol + HPR Face Serum Capsules Anti-Aging Travel Size Skincare Wrinkle Reducing & Firming Trial Size 14 Count
Elizabeth Arden$17.721,580 rev
Elizabeth Arden Retinol + HPR Ceramide Rapid Skin Renewing Anti-Aging Face Serum Capsules Fine Lines & Wrinkles Treatment with Peptides Vitamin E & Niacinamide 30 Count
Elizabeth Arden$44.821,580 rev
Elizabeth Arden Retinol + HPR Ceramide Rapid Skin Renewing Anti-Aging Face Serum Capsules Fine Lines & Wrinkles Treatment with Peptides Vitamin E & Niacinamide 90 Count
Elizabeth Arden$79.931,580 rev
Trending
90-day click momentum
1
CMAINZE$15.874.8★
Elizabeth Arden Green Tea Strawberry Basil Eau de Toilette Perfume for Women Long Lasting Fruity & Fresh Fragrance 1.7 fl oz
Elizabeth Arden$40.394.3★
Elizabeth Arden Flawless Finish Sponge-On Cream Foundation Makeup Medium-to-Full Coverage Includes Compact & Applicator 0.8oz
Elizabeth Arden$48.604.7★
Elizabeth Arden Green Tea Womens Perfume Fragrance Fresh & Floral Parfum with Notes of Bergamot Tea and Oakmoss Eau de Toilette 3.3 Oz
Elizabeth Arden$43.554.5★
AVON Haiku Eau de Parfum for Women Nature Inspired Womens Fragrances Fresh Green Floral Long Lasting Perfumes for Women with Japanese Yuzu 1.7 fl oz Womens Signature Perfume for Daily Zen Wear
AVON$28.024.7★
What buyers say about elizabeth arden perfume for women
What buyers praise and complain about, mined from review topics.What buyers love
“Light scent”
“Great price for quality”
“It does seem to hydrate well”
“It was affordable”
“Makes my face soooo soft”
“It is definitely full coverage”
“great size”
“Smooth and color accurate”
“It delivers exactly what the name promises”
“Matches my skin perfectly”
What buyers complain about
“Smells cheap”
“overpriced”
“Not as long lasting as described”
“Smelled like rubbing alcohol”
“so the small size caught me off guard”
“It does nothing”
“I don't think it is as great as advertised”
“Not green as in photo”
“I have fairly oily skin”
“Highly allergic to it terrible peeling from it”
Top return reasons
Common questions
- Is elizabeth arden perfume for women profitable to sell on Amazon United States?
- The niche generates $578K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +19.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the elizabeth arden perfume for women niche?
- 4 brands and 32 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in elizabeth arden perfume for women?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 1.1%.
- When does demand for elizabeth arden perfume for women peak?
- Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the elizabeth arden perfume for women niche?
- Listings span $10.82–$92.65; the average listing price is $36.72 (sweet spot $15–$100). The average incumbent carries 5,422 reviews — the moat a new listing must climb.