elizabeth arden deodorant for women
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$24.92avg listing price — sweet spot $15–$100
Price range
Incredible$22.15–$29.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good506.67avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+16.9%90-day search growth — must beat 0% to launch
Market size
Bad$25K$25K/yr · 19K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, elizabeth arden deodorant for women is a $25K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
elizabeth arden deodorant for women market data
- Units sold / yr
- 2K–2K
- avg 250–500/product
- Revenue / yr
- $37K–$50K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #746
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 33%
- Out of stock
- 33.3%
- Avg brand age
- 77 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- ASL54%
- Elizabeth Arden46%
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — +16.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top elizabeth arden deodorant for women search terms
- elizabeth arden deodorant5K/yr
- elizabeth arden green tea deodorant4K/yr
- blue grass deodorant for women4K/yr
- elizabeth arden deodorant for women5K/yr
Top elizabeth arden deodorant for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch dateWhat buyers say about elizabeth arden deodorant for women
What buyers praise and complain about, mined from review topics.What buyers love
“The best deodorant”
“Amazing product”
“It never irritates”
“The size is an ideal value for the money, too”
“The texture is smooth”
What buyers complain about
“It's just perfumed lotion”
“Not worth the price”
“Product NO GOOD”
“Product NO GOOD”
Top return reasons
Common questions
- Is elizabeth arden deodorant for women profitable to sell on Amazon United States?
- The niche generates $25K/yr across 3 tracked products. 90-day search growth is +16.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the elizabeth arden deodorant for women niche?
- 2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in elizabeth arden deodorant for women?
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.4%.
- When does demand for elizabeth arden deodorant for women peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the elizabeth arden deodorant for women niche?
- Listings span $22.15–$29.83; the average listing price is $24.92 (sweet spot $15–$100). The average incumbent carries 507 reviews — the moat a new listing must climb.