Elizabeth and James
FailShoppers spend an estimated $21K a year here, so Elizabeth and James is a Fail.
- Flapen Score
- 42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 4842
- Market size
- $21K/yr39K searches / yr
- 90-day growth
- -0.3%search demand this quarter
- Competition
- 65%top-5 click share · 6 brands · 30 sellers
Flapen Score
Elizabeth and James against its category
The dotted line is the Beauty & Personal Care average. Past it, Elizabeth and James is stronger. Inside it, weaker.
Market
The Elizabeth and James market on Amazon at a glance
Shoppers on Amazon United States searched for Elizabeth and James 39K times last year and spent an estimated $21K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- -0.3%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $21Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- elizabeth james15K searches a year
02 · Price
A sale here is worth $35.46.
Listings sell for $35.46 on average, from $8.35 to $219.21. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $35.46 that is $0 to $4K a year per listing.
- Average price
- $35.46inside the $15 to $100 sweet spot
- Price range
- $8.35–$219.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
6% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #24,118 within Women's. It carries 67 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 6%
- Prime listings
- 76%
- Out of stock, average day
- 23.1%
- Average rank
- #24,118in Women's
- Average rating
- 4.11 starsAmazon United States average 4.42 stars
- Average reviews
- 67per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Elizabeth and James products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Elizabeth and James Nirvana Bourbon Eau de Parfum EDP Spray 1 oz / 30 mL
- Price
- $31.24
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 1y ago

ELIZABETH AND JAMES NIRVANA FOR HER BLACK PERFUME EDP ROLLERBALL MINI 0.24 OZ/7 ML by Elizabeth and James Nirvana
- Price
- $37.46
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 4y ago

Elizabeth and James Nirvana Black Travel Size 1.5 mL
- Price
- $8.35
- Rating
- 4.2/5
- Reviews
- 80
- Age
- 12y ago

Elizabeth and James Nirvana Bourbon Perfume for Women Mini EDP Rollerball Pen 0.34 Ounce
- Price
- $15.63
- Rating
- 4.5/5
- Reviews
- 527
- Age
- 8y ago

Nirvana Rose By Elizabeth And James Eau De Parfum Rollerball 0.34 Oz Mini
- Price
- $20.78
- Rating
- 4.2/5
- Reviews
- 319
- Age
- 8y ago
Trending
estimated 90-day click momentum
Elizabeth James Compatible with MagSafe for iPhone 15 Pro - Lady Whistledown Multicolor
- Price
- $23.38
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1y ago

NC Nirvana Rose by Elizabeth and James Eau De Parfum Spray 1 oz (Women)&Value for money&
- Price
- $219.21
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5y ago

Elizabeth James Case with MagSafe for iPhone 15 Pro - Afternoon in Versailles Multicolor
- Price
- $23.86
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Elizabeth James Case Compatible with MagSafe for Apple iPhone 16 Pro Max - Blush Glitter
- Price
- $19.07
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 1y ago

Elizabeth and James Nirvana Bourbon Eau de Parfum EDP Spray 1 oz / 30 mL
- Price
- $31.24
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 1y ago
Newest
by launch date
Elizabeth and James Nirvana French Grey Eau de Parfum EDP Spray 1.7 oz / 50 mL with TraVscent Premium Refillable Travel Atomizer Womens Luxury Gift Basket Set For Birthdays Valentines Mothers Day
- Price
- $61.43
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Elizabeth James Case Compatible with MagSafe for Apple iPhone 16 Pro Max - Blush Glitter
- Price
- $19.07
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 1y ago

Elizabeth James Compatible with MagSafe for iPhone 15 Pro - Lady Whistledown Multicolor
- Price
- $23.38
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1y ago

Elizabeth James Compatible with MagSafe for Apple iPhone 15/14/13 - Regency Era Multicolor
- Price
- $20.32
- Rating
- 3.6/5
- Reviews
- 3
- Age
- 1y ago

Elizabeth James Case with MagSafe for iPhone 15 Pro - Afternoon in Versailles Multicolor
- Price
- $23.86
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
30
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
0%
- Elizabeth and James53%
- Elizabeth James18%
- Elizabeth and James Nirvana11%
- Origins11%
- NC3%
- GolfTech Warehouse3%
- Open — no brand owns it (0%)
Demand
Elizabeth and James search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Elizabeth and James search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- elizabeth james15K/yr
- elizabeth and james nirvana8K/yr
- elizabeth and james nirvana black5K/yr
- elizabeth and james perfume4K/yr
- elizabeth james nirvana2K/yr
- elizabeth and james4K/yr
- elizabeth james nirvana black642/yr
- nirvana black perfume elizabeth and james426/yr
Reviews and returns
What reviews say buyers love and hate about Elizabeth and James
We read the reviews and the return reasons for every product selling here.
“it broke in less than a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Elizabeth and James questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









