elizabeth and james
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible66.82avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$35.46avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Okay$8.35–$219.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$21K$21K/yr · 39K searches
According to Flapen's Amazon United States niche tracking, elizabeth and james is a $21K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
elizabeth and james market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $27K–$35K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #24,118
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 6%
- Out of stock
- 23.1%
- Avg brand age
- 62 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
30
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Elizabeth and James53%
- Elizabeth James18%
- Elizabeth and James Nirvana11%
- Origins11%
- NC3%
- GolfTech Warehouse3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top elizabeth and james search terms
- elizabeth james15K/yr
- elizabeth and james nirvana8K/yr
- elizabeth and james nirvana black5K/yr
- elizabeth and james perfume4K/yr
- elizabeth james nirvana2K/yr
- elizabeth and james4K/yr
- elizabeth james nirvana black642/yr
- nirvana black perfume elizabeth and james426/yr
Top elizabeth and james products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Elizabeth and James Nirvana Bourbon Eau de Parfum EDP Spray 1 oz / 30 mL
Elizabeth and James$31.244.5★32 rev
ELIZABETH AND JAMES NIRVANA FOR HER BLACK PERFUME EDP ROLLERBALL MINI 0.24 OZ/7 ML by Elizabeth and James Nirvana
Elizabeth and James Nirvana$37.464.0★11 rev
Elizabeth and James Nirvana Black Travel Size 1.5 mL
Origins$8.354.2★80 rev
Elizabeth and James Nirvana Bourbon Perfume for Women Mini EDP Rollerball Pen 0.34 Ounce
Elizabeth and James$15.634.5★527 rev
Nirvana Rose By Elizabeth And James Eau De Parfum Rollerball 0.34 Oz Mini
Elizabeth and James$20.784.2★319 rev
Newest
by launch date
Elizabeth and James Nirvana French Grey Eau de Parfum EDP Spray 1.7 oz / 50 mL with TraVscent Premium Refillable Travel Atomizer Womens Luxury Gift Basket Set For Birthdays Valentines Mothers Day
GolfTech Warehouse$61.430 rev
Elizabeth James Case Compatible with MagSafe for Apple iPhone 16 Pro Max - Blush Glitter
Elizabeth James$19.073 rev
Elizabeth James Compatible with MagSafe for iPhone 15 Pro - Lady Whistledown Multicolor
Elizabeth James$23.381 rev
Elizabeth James Compatible with MagSafe for Apple iPhone 15/14/13 - Regency Era Multicolor
Elizabeth James$20.323 rev
Elizabeth James Case with MagSafe for iPhone 15 Pro - Afternoon in Versailles Multicolor
Elizabeth James$23.862 rev
Trending
90-day click momentumElizabeth James Compatible with MagSafe for iPhone 15 Pro - Lady Whistledown Multicolor
Elizabeth James$23.381.0★
NC Nirvana Rose by Elizabeth and James Eau De Parfum Spray 1 oz (Women)&Value for money&
NC$219.215.0★
Elizabeth James Case with MagSafe for iPhone 15 Pro - Afternoon in Versailles Multicolor
Elizabeth James$23.865.0★
Elizabeth James Case Compatible with MagSafe for Apple iPhone 16 Pro Max - Blush Glitter
Elizabeth James$19.073.8★
Elizabeth and James Nirvana Bourbon Eau de Parfum EDP Spray 1 oz / 30 mL
Elizabeth and James$31.244.5★
What buyers say about elizabeth and james
What buyers praise and complain about, mined from review topics.What buyers love
“Great scent”
“Case fits perfectly”
“The price was very affordable”
“Durable, cute case”
“It's of great quality”
“does what it is supposed to”
“it's a gift I can guarantee she will love”
What buyers complain about
“it broke in less than a month”
“Great except the bottle leaks”
“Not what I expected”
“does not fit well”
“This kind of scent is NOT for everyone”
“Cheap”
“It's not always easy to find”
Top return reasons
Common questions
- Is elizabeth and james profitable to sell on Amazon United States?
- The niche generates $21K/yr across 17 tracked products. 90-day search growth is -0.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the elizabeth and james niche?
- 6 brands and 30 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in elizabeth and james?
- Top complaints mined from reviews: Durability, Leak-Proof, Advertised Vs Actual Product. The return rate is 1.2%.
- When does demand for elizabeth and james peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the elizabeth and james niche?
- Listings span $8.35–$219.21; the average listing price is $35.46 (sweet spot $15–$100). The average incumbent carries 67 reviews — the moat a new listing must climb.