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Elizabeth and James

Fail

Shoppers spend an estimated $21K a year here, so Elizabeth and James is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$21K/yr39K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
65%top-5 click share · 6 brands · 30 sellers

Flapen Score

Elizabeth and James against its category

The dotted line is the Beauty & Personal Care average. Past it, Elizabeth and James is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elizabeth and James market on Amazon at a glance

Shoppers on Amazon United States searched for Elizabeth and James 39K times last year and spent an estimated $21K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
1.5%
Market size, estimated
$21Ka year
Peak month
December1.7× the quietest month
Top search term
elizabeth james15K searches a year

02 · Price

A sale here is worth $35.46.

Listings sell for $35.46 on average, from $8.35 to $219.21. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $35.46 that is $0 to $4K a year per listing.

Average price
$35.46inside the $15 to $100 sweet spot
Price range
$8.35–$219.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

6% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #24,118 within Women's. It carries 67 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
6%
Prime listings
76%
Out of stock, average day
23.1%
Average rank
#24,118in Women's
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
67per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Elizabeth and James products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

30

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 153%
  • Brand 218%
  • Brand 311%
  • Brand 411%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Elizabeth and James search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Elizabeth and James search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elizabeth james15K/yr
  • elizabeth and james nirvana8K/yr
  • elizabeth and james nirvana black5K/yr
  • elizabeth and james perfume4K/yr
  • elizabeth james nirvana2K/yr
  • elizabeth and james4K/yr
  • elizabeth james nirvana black642/yr
  • nirvana black perfume elizabeth and james426/yr

Reviews and returns

What reviews say buyers love and hate about Elizabeth and James

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Smell”
21%of negative reviews mention “Durability”
1.2%of orders come back
“it broke in less than a month”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Elizabeth and James questions

Answered from the same tracked data.