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Elf Wing It Liner Brush

Fail

Prices span $3.16–$8.78, mostly outside the sweet spot, so Elf Wing It Liner Brush is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$55K/yr106K searches / yr
90-day growth
+19.2%search demand this quarter
Competition
62%top-5 click share · 12 brands · 38 sellers

Flapen Score

Elf Wing It Liner Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Elf Wing It Liner Brush is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elf Wing It Liner Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Elf Wing It Liner Brush 106K times last year and spent an estimated $55K. The top 5 brands take 84% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
+19.2%
Conversion, latest week
9.2%
Market size, estimated
$55Ka year
Peak month
February1.3× the quietest month
Top search term
angled makeup brush26K searches a year

02 · Price

A sale here is worth $5.62.

Listings sell for $5.62 on average, from $3.16 to $8.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $5.62 that is $1K to $3K a year per listing.

Average price
$5.62under the $15 to $100 sweet spot
Price range
$3.16–$8.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$1K–$3K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Makeup Brushes & Tools. It carries 5,890 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Makeup Brushes & Tools
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
5,890per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Elf Wing It Liner Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

38

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

13%

  • Brand 146%
  • Brand 215%
  • Brand 311%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 13%)

Demand

Elf Wing It Liner Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Elf Wing It Liner Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • angled makeup brush26K/yr
  • angled brush23K/yr
  • angle brush14K/yr
  • elf eyeliner brush10K/yr
  • elf winged eyeliner brush4K/yr
  • elf wing it liner brush5K/yr
  • angled brush makeup7K/yr
  • angle brush makeup6K/yr
  • small angled makeup brush4K/yr
  • angle makeup brush4K/yr

Reviews and returns

What reviews say buyers love and hate about Elf Wing It Liner Brush

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Brush Quality”
14%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Cheap quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Elf Wing It Liner Brush questions

Answered from the same tracked data.