Is elf sunscreen spray profitable to sell on Amazon United States?

The niche generates $58K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +85.9%. Flapen's verdict: Worth a look (54/100).

How competitive is the elf sunscreen spray niche?

4 brands and 24 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in elf sunscreen spray?

Top complaints mined from reviews: Smell, Allergies, Oily/Greasy. The return rate is 0.2%.

When does demand for elf sunscreen spray peak?

Demand peaks in Apr–May–Jun; the busiest month runs 11.0× the quietest.

What does it cost to enter the elf sunscreen spray niche?

Listings span $10.89–$33.35; the average listing price is $23.51 (sweet spot $15–$100). The average incumbent carries 980 reviews — the moat a new listing must climb.

elf sunscreen spray

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.51

avg listing price — sweet spot $15–$100

Growth

Great+85.9%

90-day search growth — must beat 0% to launch

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$10.89–$33.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good979.83

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$58K

$58K/yr · 31K searches

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, elf sunscreen spray is a $58K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 54/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

elf sunscreen spray market data

Units sold / yr: 3K–3K; avg 250–500/product
Revenue / yr: $59K–$71K; units × avg price
Conversion rate: 8.0%
Avg BSR: #849
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 28.6%
Avg brand age: 53 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

e.l.f.65%
COOLA26%
Naked Sundays5%
Hawaiian Tropic3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +85.9% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 11.0×

Open Trend

Top elf sunscreen spray search terms

elf sunscreen spray8K/yr +66.6%9.6% conv.
supergoop resetting spray7K/yr +121.4%1.6% conv.
elf spray sunscreen3K/yr +83.3%9.7% conv.
elf spf setting spray3K/yr +150.2%9.6% conv.
supergoop setting spray3K/yr +72.9%2.5% conv.
coola makeup setting spray spf 303K/yr +73.9%10.4% conv.
coola setting spray3K/yr +94.5%10.1% conv.
elf spf spray2K/yr +40.0%9.8% conv.

All search terms

Top elf sunscreen spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

e.l.f. SKIN All Set For Sun SPF 45 Setting Spray Clear Makeup Setting Mist + Sunscreen Weightless SPF Face Protection & Makeup-Locking Spray Vegan & Cruelty-Free

e.l.f.$13.624.1★1,470 rev

COOLA Organic Makeup Setting Spray with SPF 30 Hydrating Makeup Protection & Sunscreen made with Cucumber & Aloe Vera Dermatologist Tested Alcohol Free 1.5 Fl Oz

COOLA$33.354.1★2,415 rev

COOLA SunBlur Makeup Mist Sunscreen with SPF 50 Matte Setting Spray Dermatologist Tested Sunscreen Paraben Free Vegan 1.9 Fl Oz

COOLA$31.833.7★66 rev

Naked Sundays SPF 50 Hydrating Glow Sunscreen Mist for Face SPF Setting Spray with Hyaluronic Acid Makeup Setting Spray Lightweight Non-Greasy Hydration 75ml

Naked Sundays$23.404.2★995 rev

COOLA SunBlur Makeup Primer with SPF 50 Matte Finish Sets Makeup for 8 Hour Wear Dermatologist Tested Sunscreen Paraben Free Vegan 1.0 Fl Oz

COOLA$27.964.3★56 rev

Newest

by launch date

COOLA SunBlur Makeup Mist Sunscreen with SPF 50 Matte Setting Spray Dermatologist Tested Sunscreen Paraben Free Vegan 1.9 Fl Oz

COOLA$31.8366 rev

7mo ago

COOLA SunBlur Makeup Primer with SPF 50 Matte Finish Sets Makeup for 8 Hour Wear Dermatologist Tested Sunscreen Paraben Free Vegan 1.0 Fl Oz

COOLA$27.9656 rev

7mo ago

Naked Sundays SPF 50 Hydrating Glow Sunscreen Mist for Face SPF Setting Spray with Hyaluronic Acid Makeup Setting Spray Lightweight Non-Greasy Hydration 75ml

Naked Sundays$23.40995 rev

2y ago

Hawaiian Tropic Weightless Hydration Water Mist for Face SPF 30 2.1 Fl Oz Travel Size SPF Face Mist Hydrating Spray Non-Comedogenic Sunscreen Facial Mist Non-Aerosol Sunscreen Spray 2.1 Fl Oz

Hawaiian Tropic$10.89877 rev

2y ago

e.l.f. SKIN All Set For Sun SPF 45 Setting Spray Clear Makeup Setting Mist + Sunscreen Weightless SPF Face Protection & Makeup-Locking Spray Vegan & Cruelty-Free

e.l.f.$13.621,470 rev

3y ago

What buyers say about elf sunscreen spray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell15%

“Amazing smell”

Suitability Combination Skin11%

“it makes my skin look so nice”

Ease Of Application6%

“Easy and quick to spray on”

Quality-Overall5%

“the product lives up to expectations”

Moist/Dry5%

“This is hydrating”

Soft Feel4%

“Super smooth feel”

Brightness/Shine/Glow4%

“It will make you shiny”

Ease Of Use4%

“Convenient”

Value For Money3%

“Worth the purchase”

Weight Light3%

“Lightweight makeup primer”

What buyers complain about

Smell20%

“Awful smell”

Allergies16%

“Skin Irritation”

Oily/Greasy5%

“Too oily”

Value For Money4%

“Not worth the price”

Skin Health3%

“NOT TO RISK THEIR SKIN HEALTH”

Sensitivity-Overall3%

“Burns my skin”

Alcohol Content2%

“Its pure alcohol”

Advertised Vs Actual Product2%

“Total false advertising and disappointing product”

Quality-Overall2%

“garbage”

Durability2%

“The mister broke immediately”

Top return reasons

Advertised Vs Actual Product21%

Smell11%

Size-Overall9%

Oily/Greasy8%

Functionality-Overall8%

Leak-Proof6%

Color3%

Adhesion/Stickiness3%

Product Condition3%

Suitability Humid Weather3%

Common questions

Is elf sunscreen spray profitable to sell on Amazon United States?: The niche generates $58K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +85.9%. Flapen's verdict: Worth a look (54/100).
How competitive is the elf sunscreen spray niche?: 4 brands and 24 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in elf sunscreen spray?: Top complaints mined from reviews: Smell, Allergies, Oily/Greasy. The return rate is 0.2%.
When does demand for elf sunscreen spray peak?: Demand peaks in Apr–May–Jun; the busiest month runs 11.0× the quietest.
What does it cost to enter the elf sunscreen spray niche?: Listings span $10.89–$33.35; the average listing price is $23.51 (sweet spot $15–$100). The average incumbent carries 980 reviews — the moat a new listing must climb.