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Elf Sunscreen Spray

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so Elf Sunscreen Spray is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$58K/yr31K searches / yr
90-day growth
+85.9%search demand this quarter
Competition
97%top-5 click share · 4 brands · 24 sellers

Flapen Score

Elf Sunscreen Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Elf Sunscreen Spray is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elf Sunscreen Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Elf Sunscreen Spray 31K times last year and spent an estimated $58K. All 4 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +85.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+85.9%
Conversion, latest week
8.0%
Market size, estimated
$58Ka year
Peak month
June11.0× the quietest month
Top search term
elf sunscreen spray8K searches a year

02 · Price

A sale here is worth $23.51.

Listings sell for $23.51 on average, from $10.89 to $33.35. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $23.51 that is $6K to $12K a year per listing.

Average price
$23.51inside the $15 to $100 sweet spot
Price range
$10.89–$33.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.6% of listings are out of stock. The average listing ranks #849 within Sunscreens & Tanning Products. It carries 980 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
28.6%
Average rank
#849in Sunscreens & Tanning Products
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
980per listing
Listings tracked
6

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Elf Sunscreen Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 226%
  • Brand 35%
  • Brand 43%

Demand

Elf Sunscreen Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 11.0×

Search terms

Top Elf Sunscreen Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elf sunscreen spray8K/yr
  • supergoop resetting spray7K/yr
  • elf spray sunscreen3K/yr
  • elf spf setting spray3K/yr
  • supergoop setting spray3K/yr
  • coola makeup setting spray spf 303K/yr
  • coola setting spray3K/yr
  • elf spf spray2K/yr

Reviews and returns

What reviews say buyers love and hate about Elf Sunscreen Spray

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Smell”
20%of negative reviews mention “Smell”
0.2%of orders come back
“Awful smell”
A buyer, on “Smell”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Elf Sunscreen Spray questions

Answered from the same tracked data.