elf liquid blush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$27.43avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$6.57–$58.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$541K$541K/yr · 1.2M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Review moat
Bad4,062.67avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, elf liquid blush is a $541K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
elf liquid blush market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $411K–$549K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #262
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 100%
- Out of stock
- 0.3%
- Avg brand age
- 46 months
- Avg seller age
- 122 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
178
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Rhode61%
- e.l.f.24%
- SHEEYOON13%
- Milk Makeup3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.9×
Top elf liquid blush search terms
- rhode blush663K/yr
- rhode pocket blush194K/yr
- elf liquid blush115K/yr
- elf camo liquid blush52K/yr
- coral blush44K/yr
- rhode toasted teddy blush39K/yr
- elf blush liquid28K/yr
- pocket blush24K/yr
- blush rhode17K/yr
- elf camo blush14K/yr
Top elf liquid blush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rhode Pocket Blush Piggy
Rhode$43.544.2★21 rev
Rhode Pocket Blush Buildable Hydrating Cream Blush - Tan Line (5.3 g / 18 oz)
Rhode$40.374.7★42 rev
e.l.f. Camo Liquid Blush Long-lasting Liquid Blush For High-pigment Color Creates A Soft Dewy Finish Vegan & Cruelty-free Cheeky Lychee
e.l.f.$7.654.6★14,857 rev
Cream Blush stick Natural-Looking Matte Finish Makeup Blush stick Hydrating Long Lasting Lightweight Blendable Blush for cheeks (#6 Bronze Glow 1 PC)
SHEEYOON$6.644.3★625 rev
e.l.f. Camo Liquid Blush Long-lasting Liquid Blush For High-pigment Color Creates A Soft Dewy Finish Vegan & Cruelty-free Comin In Hot Pink
e.l.f.$7.734.6★14,857 rev
Newest
by launch date
Rhode Pocket Blush Buildable Hydrating Cream Blush
Rhode$58.8527 rev
Rhode Pocket Blush Date Cake
Rhode$40.860 rev
Rhode Pocket Blush Buildable Hydrating-Cream Blush
Rhode$45.475 rev
Rhode Pocket Blush Piggy
Rhode$43.5421 rev
Rhode Pocket Blush Sprinkle
Rhode$41.495 rev
Trending
90-day click momentumWhat buyers say about elf liquid blush
What buyers praise and complain about, mined from review topics.What buyers love
“Color is pretty”
“great product for the price”
“It's good quality for the price and very pigmented”
“Its a soft”
“Lasts all day”
“blends effortlessly into the skin”
“Its super easy to blend, buildable, and leaves a healthy glow that looks like real skin”
“Easy to use”
“Smells great glides on stays on-multi use lips cheeks eyes and cute and compact”
“Its hydrating and a beautiful color”
What buyers complain about
“wrong color”
“Its much larger”
“Overpriced”
“Arrived used”
“caused an allergic reaction which I've never had to any makeup or skincare products”
“dont apply tooo much”
“not the best on the market”
“Leaks”
“it was so hard to open like omg”
“It smells terrible”
Top return reasons
Common questions
- Is elf liquid blush profitable to sell on Amazon United States?
- The niche generates $541K/yr across 12 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +5.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the elf liquid blush niche?
- 4 brands and 178 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in elf liquid blush?
- Top complaints mined from reviews: Color, Size-Overall, Value For Money. The return rate is 1.3%.
- When does demand for elf liquid blush peak?
- Demand peaks in Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the elf liquid blush niche?
- Listings span $6.57–$58.85; the average listing price is $27.43 (sweet spot $15–$100). The average incumbent carries 4,063 reviews — the moat a new listing must climb.