elf lip oil set
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$8.90avg listing price — sweet spot $15–$100
Review moat
Bad8,806.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.2%90-day search growth — must beat 0% to launch
Market size
Bad$30K$30K/yr · 43K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$6.81–$10.08cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, elf lip oil set is a $30K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 27/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
elf lip oil set market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $27K–$36K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #108
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 35 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- e.l.f.52%
- LANGMANNI40%
- DENESTUP5%
- BANGFENG3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -22.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.5×
Top elf lip oil set search terms
- lip oil for kids6K/yr
- skin lip oil8K/yr
- skin lip gloss4K/yr
- elf pink quartz lip oil5K/yr
- elf lip oil pink quartz6K/yr
- lip oil for girls4K/yr
- langmanni lip oil3K/yr
- elf glow reviver lip oil pink quartz4K/yr
- glow reviver lip oil elf1K/yr
- pink quartz elf lip oil2K/yr
Top elf lip oil set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Pink Quartz
e.l.f.$8.744.6★29,517 rev
LANGMANNI 2 Pack Fruit Flavored Lip Oil Balm Strawberry + Coco
LANGMANNI$9.714.5★5,620 rev
LANGMANNI Fruit Flavored Lip Oil Balm 1 Pack Strawberry Lip Care
LANGMANNI$6.814.5★5,620 rev
DENESTUP 4 Pcs Lip Gloss Oil Set Fruit Flavored Lip Gloss Set Cute Lip Jelly Hydrating Lip Make-Up for Women Party Gift Non-toxic
DENESTUP$9.154.6★285 rev
2Pack Big Brush Head Hydrating Lip Glow Oil Plumping Lip Tint Hydrating Lip Gloss Tinted Lip Balm Transparent Lip Care Long Lasting Nourishing Non-sticky Fresh Texture (Strawberry + Cherry)
BANGFENG$10.084.3★2,990 rev
Newest
by launch dateDENESTUP 4 Pcs Lip Gloss Oil Set Fruit Flavored Lip Gloss Set Cute Lip Jelly Hydrating Lip Make-Up for Women Party Gift Non-toxic
DENESTUP$9.15285 rev
e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Pink Quartz
e.l.f.$8.7429,517 rev
2Pack Big Brush Head Hydrating Lip Glow Oil Plumping Lip Tint Hydrating Lip Gloss Tinted Lip Balm Transparent Lip Care Long Lasting Nourishing Non-sticky Fresh Texture (Strawberry + Cherry)
BANGFENG$10.082,990 rev
LANGMANNI 2 Pack Fruit Flavored Lip Oil Balm Strawberry + Coco
LANGMANNI$9.715,620 rev
LANGMANNI Fruit Flavored Lip Oil Balm 1 Pack Strawberry Lip Care
LANGMANNI$6.815,620 rev
Trending
90-day click momentumLANGMANNI Fruit Flavored Lip Oil Balm 1 Pack Strawberry Lip Care
LANGMANNI$6.814.5★
DENESTUP 4 Pcs Lip Gloss Oil Set Fruit Flavored Lip Gloss Set Cute Lip Jelly Hydrating Lip Make-Up for Women Party Gift Non-toxic
DENESTUP$9.154.6★
e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Pink Quartz
e.l.f.$8.744.6★
LANGMANNI 2 Pack Fruit Flavored Lip Oil Balm Strawberry + Coco
LANGMANNI$9.714.5★
2Pack Big Brush Head Hydrating Lip Glow Oil Plumping Lip Tint Hydrating Lip Gloss Tinted Lip Balm Transparent Lip Care Long Lasting Nourishing Non-sticky Fresh Texture (Strawberry + Cherry)
BANGFENG$10.084.3★
What buyers say about elf lip oil set
What buyers praise and complain about, mined from review topics.What buyers love
“Cute color”
“Soft and Smooth”
“Love this lip gloss”
“hydrating”
“it smells yummy”
“Lovely color and a high- quality lip gloss”
“Totally worth it”
“Texture is really nice”
“Very durable”
“I love the thicker applicator tip”
What buyers complain about
“Its really sticky”
“Has a chemical smell”
“Not long lasting”
“the product leaked a bit”
“Waste of money”
“No colour”
“Product may burn your lips”
“Doesnt dry your lips like a lot of lip balms”
“So it does give that oily feel/look”
“get same quality stuff for way cheaper”
Top return reasons
Common questions
- Is elf lip oil set profitable to sell on Amazon United States?
- The niche generates $30K/yr across 5 tracked products. 90-day search growth is -22.2%. Flapen's verdict: Skip it (27/100).
- How competitive is the elf lip oil set niche?
- 4 brands and 15 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in elf lip oil set?
- Top complaints mined from reviews: Adhesion/Stickiness, Smell, Durability. The return rate is 0.5%.
- When does demand for elf lip oil set peak?
- Demand peaks in Nov–Dec; the busiest month runs 8.5× the quietest.
- What does it cost to enter the elf lip oil set niche?
- Listings span $6.81–$10.08; the average listing price is $8.90 (sweet spot $15–$100). The average incumbent carries 8,806 reviews — the moat a new listing must climb.