Elf Highlighter Powder

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months

228K

Growth, 90 days vs prior 90

-14.9%

Conversion, latest week

1.4%

Market size, estimated

$80Ka year

Top search term

rare beauty highlighter166K searches a year

Listings sell for $25.42 on average, from $6.81 to $59.94. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $25.42 that is $3K to $6K a year per listing.

Average price

$25.42inside the $15 to $100 sweet spot

Price range

$6.81–$59.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$3K–$6K

Returns

1.4%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #258 within Face. It carries 3,507 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

81%

Out of stock, average day

9.5%

Average rank

#258in Face

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

3,507per listing

Listings tracked

21

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

48 months