Elf Hair

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +149.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

249K

Growth, 90 days vs prior 90

+149.5%

Conversion, latest week

2.2%

Market size, estimated

$64Ka year

Top search term

elf hair products75K searches a year

Listings sell for $11.70 on average, from $8.75 to $19.19. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $11.70 that is $12K to $15K a year per listing.

Average price

$11.70under the $15 to $100 sweet spot

Price range

$8.75–$19.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

1,000–1,250

Revenue per listing a year

$12K–$15K

Returns

0.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Hair Sprays. It carries 2,700 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#54in Hair Sprays

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

2,700per listing

Listings tracked

5

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

57 months