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Elf Bronzing Drops

Fail

The top 5 brands take 100% of clicks, so Elf Bronzing Drops is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$590K/yr391K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
90%top-5 click share · 2 brands · 25 sellers

Flapen Score

Elf Bronzing Drops against its category

The dotted line is the Beauty & Personal Care average. Past it, Elf Bronzing Drops is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elf Bronzing Drops market on Amazon at a glance

Shoppers on Amazon United States searched for Elf Bronzing Drops 391K times last year and spent an estimated $590K. All 2 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $590K a year.

Searches, last 12 months
391K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
8.6%
Market size, estimated
$590Ka year
Peak month
April3.5× the quietest month
Top search term
drunk elephant bronzer drops138K searches a year

02 · Price

A sale here is worth $17.49.

Listings sell for $17.49 on average, from $5.48 to $38.24. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $17.49 that is $52K to $70K a year per listing.

Average price
$17.49inside the $15 to $100 sweet spot
Price range
$5.48–$38.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
$52K–$70K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #124 within Face. It carries 3,460 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
6.9%
Average rank
#124in Face
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
3,460per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Elf Bronzing Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 152%
  • Brand 248%
  • Open — no brand owns it (0%)

Demand

Elf Bronzing Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.5×

Search terms

Top Elf Bronzing Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drunk elephant bronzer drops138K/yr
  • elf bronzing drops126K/yr
  • elf tinted moisturizer53K/yr
  • elf bronzer drops16K/yr
  • elf bronzing drops for face11K/yr
  • drunk elephant bronzing drops10K/yr
  • elf skin bronzing drops7K/yr
  • elf tanning drops5K/yr
  • drunken elephant bronzing drops4K/yr
  • drunk elephant bronzer3K/yr

Reviews and returns

What reviews say buyers love and hate about Elf Bronzing Drops

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Color”
15%of negative reviews mention “Color”
1.3%of orders come back
“Get a shade darker than your normal”
A buyer, on “Color”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Elf Bronzing Drops questions

Answered from the same tracked data.