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Elf Bb Cream

Fail

The top 5 brands take 100% of clicks, so Elf Bb Cream is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$99K/yr134K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
58%top-5 click share · 4 brands · 143 sellers

Flapen Score

Elf Bb Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Elf Bb Cream is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elf Bb Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Elf Bb Cream 134K times last year and spent an estimated $99K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
5.6%
Market size, estimated
$99Ka year
Peak month
March1.5× the quietest month
Top search term
covergirl bb cream27K searches a year

02 · Price

A sale here is worth $13.07.

Listings sell for $13.07 on average, from $6.21 to $30.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $13.07 that is $7K to $10K a year per listing.

Average price
$13.07under the $15 to $100 sweet spot
Price range
$6.21–$30.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Face. It carries 8,480 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#72in Face
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
8,480per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Elf Bb Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

143

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 219%
  • Brand 37%
  • Brand 46%
  • Open — no brand owns it (0%)

Demand

Elf Bb Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Elf Bb Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • covergirl bb cream27K/yr
  • elf bb cream17K/yr
  • kosas bb burst14K/yr
  • cover girl bb cream13K/yr
  • covergirl smoothers10K/yr
  • covergirl cg smoothers7K/yr
  • covergirl tinted moisturizer9K/yr
  • cg smoothers4K/yr
  • kosas bb burst tinted gel cream4K/yr
  • kosas bb cream7K/yr

Reviews and returns

What reviews say buyers love and hate about Elf Bb Cream

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Coverage”
10%of negative reviews mention “Coverage”
0.8%of orders come back
“Minimal coverage”
A buyer, on “Coverage”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Elf Bb Cream questions

Answered from the same tracked data.