Elf Bb Cream
FailThe top 5 brands take 100% of clicks, so Elf Bb Cream is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $99K/yr134K searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 58%top-5 click share · 4 brands · 143 sellers
Flapen Score
Elf Bb Cream against its category
The dotted line is the Beauty & Personal Care average. Past it, Elf Bb Cream is stronger. Inside it, weaker.
Market
The Elf Bb Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Elf Bb Cream 134K times last year and spent an estimated $99K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $99Ka year
- Peak month
- March1.5× the quietest month
- Top search term
- covergirl bb cream27K searches a year
02 · Price
A sale here is worth $13.07.
Listings sell for $13.07 on average, from $6.21 to $30.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $13.07 that is $7K to $10K a year per listing.
- Average price
- $13.07under the $15 to $100 sweet spot
- Price range
- $6.21–$30.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $7K–$10K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
47% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Face. It carries 8,480 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #72in Face
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 8,480per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Elf Bb Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
COVERGIRL Smoothers Lightweight BB Cream 1 Tube (1.35 Ounce) Light to Medium 810 Skin Tones Hydrating BB Cream with SPF 21 Sun Protection (Packaging May Vary)
- Price
- $6.78
- Rating
- 4.5/5
- Reviews
- 11,730
- Age
- 16y ago

COVERGIRL - Clean Matte BB Cream Oil-Free Long-Lasting Sensitive Skin Lightweight 100% Cruelty-Free
- Price
- $6.21
- Rating
- 4.4/5
- Reviews
- 14,488
- Age
- 10y ago

Kosas BB Burst Tinted Face Gel Cream Hydrating Skin Tint Buildable Coverage Natural Finish Light Neutral 12 (1 Oz/30 ML)
- Price
- $28.06
- Rating
- 3.6/5
- Reviews
- 252
- Age
- 2y ago

Kosas BB Burst Tinted Face Gel Cream Hydrating Skin Tint Buildable Coverage Natural Finish Light Medium Neutral 21 (1 Oz/30 ML)
- Price
- $30.25
- Rating
- 3.6/5
- Reviews
- 252
- Age
- 3y ago

Maybelline Dream Fresh Skin Hydrating BB cream 8-in-1 Skin Perfecting Beauty Balm with Broad Spectrum SPF 30 Sheer Tint Coverage Oil-Free Light/Medium 1 Fl Oz
- Price
- $7.70
- Rating
- 4.5/5
- Reviews
- 44,350
- Age
- 14y ago
Trending
estimated 90-day click momentum
Kosas BB Burst Tinted Face Gel Cream Hydrating Skin Tint Buildable Coverage Natural Finish Medium Neutral 23 (1 Oz/30 ML)
- Price
- $30.30
- Rating
- 3.6/5
- Reviews
- 252
- Age
- 3y ago

COVERGIRL Smoothers Foundation
- Price
- $10.12
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 19y ago

COVERGIRL Smoothers Pressed Powder Translucent Fair .32 oz (9.3 g) (Packaging may vary)
- Price
- $7.07
- Rating
- 4.6/5
- Reviews
- 3,627
- Age
- 17y ago

COVERGIRL Smoothers Hydrating Makeup Creamy Beige 1 oz (packaging may vary)
- Price
- $9.46
- Rating
- 4.7/5
- Reviews
- 839
- Age
- 16y ago

Kosas BB Burst Tinted Face Gel Cream Hydrating Skin Tint Buildable Coverage Natural Finish Light Medium Neutral 21 (1 Oz/30 ML)
- Price
- $30.25
- Rating
- 3.6/5
- Reviews
- 252
- Age
- 3y ago
Newest
by launch date
e.l.f. Halo Glow Skin Tint SPF 50 Tinted Moisturizer For Light Buildable Coverage Creates A Natural Glow Vegan & Cruelty-Free 5 Light Warm
- Price
- $15.53
- Rating
- 4.1/5
- Reviews
- 2,198
- Age
- 1y ago

e.l.f. Soft Glam Foundation Medium Coverage Long-Lasting & Buildable Foundation For A Smooth Satin Finish Vegan & Cruelty-Free 25 Light Neutral
- Price
- $8.66
- Rating
- 4.4/5
- Reviews
- 11,784
- Age
- 2y ago

Kosas BB Burst Tinted Face Gel Cream Hydrating Skin Tint Buildable Coverage Natural Finish Light Medium Neutral Warm 20 (1 Oz/30 ML)
- Price
- $30.40
- Rating
- 3.6/5
- Reviews
- 252
- Age
- 2y ago

Kosas BB Burst Tinted Face Gel Cream Hydrating Skin Tint Buildable Coverage Natural Finish Light Neutral 12 (1 Oz/30 ML)
- Price
- $28.06
- Rating
- 3.6/5
- Reviews
- 252
- Age
- 2y ago

Kosas BB Burst Tinted Face Gel Cream Hydrating Skin Tint Buildable Coverage Natural Finish Light Medium Neutral 21 (1 Oz/30 ML)
- Price
- $30.25
- Rating
- 3.6/5
- Reviews
- 252
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
143
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 100%
Open market
0%
- COVERGIRL68%
- Kosas19%
- e.l.f.7%
- MAYBELLINE6%
- Open — no brand owns it (0%)
Demand
Elf Bb Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Elf Bb Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- covergirl bb cream27K/yr
- elf bb cream17K/yr
- kosas bb burst14K/yr
- cover girl bb cream13K/yr
- covergirl smoothers10K/yr
- covergirl cg smoothers7K/yr
- covergirl tinted moisturizer9K/yr
- cg smoothers4K/yr
- kosas bb burst tinted gel cream4K/yr
- kosas bb cream7K/yr
Reviews and returns
What reviews say buyers love and hate about Elf Bb Cream
We read the reviews and the return reasons for every product selling here.
“Minimal coverage”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Elf Bb Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









