Is eleven shampoo profitable to sell on Amazon United States?

The niche generates $127K/yr across 15 tracked products. 90-day search growth is -2.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the eleven shampoo niche?

1 brands and 2 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in eleven shampoo?

Top complaints mined from reviews: Thickness, Ease Of Use, Size-Overall. The return rate is 1.0%.

When does demand for eleven shampoo peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the eleven shampoo niche?

Listings span $24.73–$63.50; the average listing price is $31.51 (sweet spot $15–$100). The average incumbent carries 382 reviews — the moat a new listing must climb.

eleven shampoo

Worth a look

Shows searches that convert (18.2% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible18.2%

search→purchase rate — share of searches ending in a sale

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.51

avg listing price — sweet spot $15–$100

Price range

Incredible$24.73–$63.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great381.6

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$127K

$127K/yr · 22K searches

Growth

Bad-2.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, eleven shampoo is a $127K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

eleven shampoo market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $95K–$126K; units × avg price
Conversion rate: 18.2%
Avg BSR: #1,246
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 83 months
Avg seller age: 132 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

ELEVEN AUSTRALIA100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top eleven shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ELEVEN AUSTRALIA Hydrate My Hair Shampoo for Women & Men - Moisturizing Color-Safe Anti-Frizz Nourishing Formula for Dry Damaged Hair Protects Against Heat & Environmental Damage - 10.1 fl oz

ELEVEN AUSTRALIA$24.804.5★654 rev

ELEVEN AUSTRALIA I Want Body Volume Shampoo for Women & Men - Volumizing & Thickening Shampoo for Fine Thin Hair Adds Fullness & Thickness Sulfate-Free Formula for Lightweight Hair - 10.1 fl oz

ELEVEN AUSTRALIA$25.124.3★475 rev

ELEVEN AUSTRALIA Hydrate My Hair Moisturizing Conditioner for Women & Men - Hydrating Conditioner for Dry & Damaged Hair Restores Hydration & Shine Color Safe Sulfate & Paraben Free - 10.1 fl oz

ELEVEN AUSTRALIA$24.734.5★910 rev

ELEVEN AUSTRALIA Smooth Me Now Anti-Frizz Shampoo for Frizz Control Smoothing Shampoo for Damaged and Frizzy Hair Moisturizes & Protects Enhances Smoothness Sulfate-Free - 10.1 fl oz

ELEVEN AUSTRALIA$25.074.4★300 rev

ELEVEN AUSTRALIA Deep Clean Clarifying Shampoo for Women & Men - Removes Build-Up Detoxifies Scalp Detox Shampoo with Sulfate-Free Formula for All Hair Types Cleansing and Purifying - 10.1 fl oz

ELEVEN AUSTRALIA$25.114.6★387 rev

Newest

by launch date

ELEVEN AUSTRALIA Keep My Curl Moisture Shampoo for Women & Men - Anti Frizz Shampoo for Curly Wavy or Coily Hair Moisturizing Hair Care Hydrating & Smoothing Gentle Cleansing Formula - 10.1 fl oz

ELEVEN AUSTRALIA$29.8247 rev

1y ago

ELEVEN AUSTRALIA Miracle Hair Treatment Shampoo for Women & Men - Moisturizing Sulfate Free Shampoo for All Hair & Scalp Types Helps Reduce Frizz Prevents Split Ends Adds Moisture - 10.1 fl oz

ELEVEN AUSTRALIA$29.8283 rev

2y ago

ELEVEN AUSTRALIA Miracle Hair Treatment Conditioner for Women & Men - Moisturizing Conditioner for Dry Damaged Hair Reduces Frizz & Split Ends Deep Moisture & Hydration Sulfate Free - 10.1 fl oz

ELEVEN AUSTRALIA$29.72109 rev

2y ago

ELEVEN AUSTRALIA Gentle Clean Balancing Shampoo - Mild Daily Sulfate Free Shampoo for All Hair Types Removes Buildup Lightweight & Moisturizing Hydrating Formula for Men & Women - 10.1 fl oz

ELEVEN AUSTRALIA$26.82120 rev

4y ago

ELEVEN AUSTRALIA Keep My Colour Blonde Shampoo for Women & Men - Purple Toning Shampoo for Blonde or Color Treated Hair Blue Base w/ Ext Violet 2 Sulfate Free Tames Brassiness - 10.1 fl oz

ELEVEN AUSTRALIA$28.31455 rev

4y ago

What buyers say about eleven shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell23%

“It smells nice”

Soft Feel12%

“Leaves my hair sooo clean and soft”

Quality-Overall9%

“Great product”

Value For Money7%

“Great value”

Hair Styling5%

“The way it makes my hair feel is amazing”

Suitability Dry Skin5%

“The best; it turn my dry hair to silky locks”

Ease Of Use5%

“Easy to use - for great hair”

Color5%

“Very pigment rich”

Size-Overall5%

“I love the bigger size”

Thickness5%

“Thick hair shampoo”

What buyers complain about

Thickness13%

“The new growth is thicker”

Ease Of Use11%

“I cannot get the product to come out easily”

Size-Overall11%

“Packaging seems smaller”

Leak-Proof11%

“leaking all over in the box”

Texture/Consistency-Overall6%

“I was expecting a more hydrated texture”

Hair Related6%

“Doesnt leave hair oily looking”

Value For Money6%

“It is so expensive”

Moist/Dry6%

“it leaves my hair feeling dry straight out of the shower instead of moisturized”

Brightness/Shine/Glow4%

“However, I don't think it brightens as well”

Top return reasons

Functionality-Overall19%

Moist/Dry16%

Smell8%

Advertised Vs Actual Product8%

Suitability Short Hair8%

Value For Money6%

Defective Material/Parts4%

Oily/Greasy3%

Thickness3%

Texture/Consistency-Overall3%

Common questions

Is eleven shampoo profitable to sell on Amazon United States?: The niche generates $127K/yr across 15 tracked products. 90-day search growth is -2.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the eleven shampoo niche?: 1 brands and 2 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in eleven shampoo?: Top complaints mined from reviews: Thickness, Ease Of Use, Size-Overall. The return rate is 1.0%.
When does demand for eleven shampoo peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the eleven shampoo niche?: Listings span $24.73–$63.50; the average listing price is $31.51 (sweet spot $15–$100). The average incumbent carries 382 reviews — the moat a new listing must climb.