eleven hair products
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$28.65avg listing price — sweet spot $15–$100
Price range
Incredible$24.24–$62.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Review moat
Good526.55avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$293K$293K/yr · 101K searches
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, eleven hair products is a $293K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
eleven hair products market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $358K–$430K
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #691
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.5%
- Avg brand age
- 75 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
44%
Top 20: 86%
Open market
0%
- ELEVEN AUSTRALIA100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top eleven hair products search terms
- eleven australia hair products68K/yr
- eleven hair products26K/yr
- eleven australia6K/yr
Top eleven hair products products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ELEVEN AUSTRALIA Leave-In Conditioner - Miracle Hair Treatment for Dry Damaged Hair Heat & UV Protection Salon-Quality Lightweight Detangler Frizz Control for All Hair Types - 4.2 fl oz
ELEVEN AUSTRALIA$24.244.7★1,886 rev
ELEVEN AUSTRALIA Hydrate My Hair Shampoo for Women & Men - Moisturizing Color-Safe Anti-Frizz Nourishing Formula for Dry Damaged Hair Protects Against Heat & Environmental Damage - 10.1 fl oz
ELEVEN AUSTRALIA$24.804.5★654 rev
ELEVEN AUSTRALIA Hydrate My Hair Moisturizing Conditioner for Women & Men - Hydrating Conditioner for Dry & Damaged Hair Restores Hydration & Shine Color Safe Sulfate & Paraben Free - 10.1 fl oz
ELEVEN AUSTRALIA$24.734.5★910 rev
ELEVEN AUSTRALIA Smooth & Shine Anti-Frizz Serum - Anti Frizz Hair Care Products for Men and Women Tames Frizzy Hair Adds Shine Lightweight Smoothing Formula - 2 fl oz
ELEVEN AUSTRALIA$24.874.6★593 rev
ELEVEN AUSTRALIA I Want Body Volume Shampoo for Women & Men - Volumizing & Thickening Shampoo for Fine Thin Hair Adds Fullness & Thickness Sulfate-Free Formula for Lightweight Hair - 10.1 fl oz
ELEVEN AUSTRALIA$25.124.3★475 rev
Newest
by launch date
ELEVEN AUSTRALIA Smooth Me Now Thermal Spray for Women & Men - Heat Protectant Spray for Hair Anti Frizz Heat Styling Protection for Dry Damaged Hair Sleek Results Lightweight Formula - 6.8 fl oz
ELEVEN AUSTRALIA$25.52101 rev
ELEVEN AUSTRALIA Dry Shampoo Volume Paste - for Men and Women Adds Texture & Freshness to Hair Absorbs Oil Volumizing Lightweight Formula No Residue - 3 oz
ELEVEN AUSTRALIA$25.03458 rev
ELEVEN AUSTRALIA Miracle Hair Treatment Shampoo for Women & Men - Moisturizing Sulfate Free Shampoo for All Hair & Scalp Types Helps Reduce Frizz Prevents Split Ends Adds Moisture - 10.1 fl oz
ELEVEN AUSTRALIA$29.8283 rev
ELEVEN AUSTRALIA I Want Body Texture Spray for Women & Men - Volume Spray for Fine to Medium Hair Creates Dry Texture Volumizing Flexible Hold with a Matte Finish - 6.8 fl oz
ELEVEN AUSTRALIA$25.44420 rev
ELEVEN AUSTRALIA Extra Hold Styling Hair Clay for Men and Women - Maximum Hold Matte Finish for Texture Long-Lasting Definition Ideal for Short to Medium Hair - 3 oz
ELEVEN AUSTRALIA$25.41683 rev
Trending
90-day click momentumELEVEN AUSTRALIA Miracle Hair Treatment Shampoo for Women & Men - Moisturizing Sulfate Free Shampoo for All Hair & Scalp Types Helps Reduce Frizz Prevents Split Ends Adds Moisture - 10.1 fl oz
ELEVEN AUSTRALIA$29.824.3★
ELEVEN AUSTRALIA Keep My Colour Blonde Shampoo for Women & Men - Purple Toning Shampoo for Blonde or Color Treated Hair Blue Base w/ Ext Violet 2 Sulfate Free Tames Brassiness - 10.1 fl oz
ELEVEN AUSTRALIA$28.314.4★
ELEVEN AUSTRALIA Hydrate My Hair Shampoo for Women & Men - Moisturizing Color-Safe Anti-Frizz Nourishing Formula for Dry Damaged Hair Protects Against Heat & Environmental Damage - 10.1 fl oz
ELEVEN AUSTRALIA$24.804.5★
ELEVEN AUSTRALIA Strong Hold Hair Styling Paste for Men & Women - Matte Finish Texture Paste for Short to Medium Hair Firm All Day Hold Sculpting Style Cream Adds Shine Cruelty Free Product - 3 oz
ELEVEN AUSTRALIA$26.834.5★
ELEVEN AUSTRALIA Medium Hold Hair Styling Cream for Men & Women - Slick Hold Pomade Product with Carnauba Wax Shaping for Short Medium or Long Hair Matte Texture Paste Adds Natural Shine - 3 oz
ELEVEN AUSTRALIA$26.864.5★
What buyers say about eleven hair products
What buyers praise and complain about, mined from review topics.What buyers love
“Smells so good”
“had good reviews”
“Silky smooth hair”
“Helpful when your hairs up all the time”
“I love how it shapes my curls without extra weight”
“Adds moisture”
“This is THE BEST for my curls”
“Gives hair volume”
“easy to use”
“Does what it says”
What buyers complain about
“the smell is different”
“Its sooo expensive too”
“Didnt work for my frizzy hair”
“it isnt taking the moisture out of my hair like I need it to for a second day of not washing”
“The new growth is thicker”
“This product will make you hair oily”
“I cannot get the product to come out easily”
“However this last purchase the bottle is 8 oz not 9 as shown”
“leaking all over in the box”
“Had an allergy reaction”
Top return reasons
Common questions
- Is eleven hair products profitable to sell on Amazon United States?
- The niche generates $293K/yr across 31 tracked products. 90-day search growth is +6.0%. Flapen's verdict: Worth a look (60/100).
- How competitive is the eleven hair products niche?
- 1 brands and 2 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in eleven hair products?
- Top complaints mined from reviews: Smell, Value For Money, Suitability Curly Hair. The return rate is 1.0%.
- When does demand for eleven hair products peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the eleven hair products niche?
- Listings span $24.24–$62.27; the average listing price is $28.65 (sweet spot $15–$100). The average incumbent carries 527 reviews — the moat a new listing must climb.