Is elemis toner profitable to sell on Amazon United States?

The niche generates $72K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Skip it (37/100).

How competitive is the elemis toner niche?

1 brands and 6 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in elemis toner?

Top complaints mined from reviews: Value For Money, Smell, Quality-Overall. The return rate is 1.6%.

When does demand for elemis toner peak?

Demand peaks in Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the elemis toner niche?

Listings span $16.05–$81.20; the average listing price is $43.80 (sweet spot $15–$100). The average incumbent carries 1,139 reviews — the moat a new listing must climb.

elemis toner

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$43.80

avg listing price — sweet spot $15–$100

Price range

Incredible$16.05–$81.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,139.33

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+7.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$72K

$72K/yr · 30K searches

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, elemis toner is a $72K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 37/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

elemis toner market data

Units sold / yr: 3K–3K; avg 500–750/product
Revenue / yr: $110K–$131K; units × avg price
Conversion rate: 5.5%
Avg BSR: #422
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 89 months
Avg seller age: 143 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

ELEMIS100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.7% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.8×

Open Trend

Top elemis toner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ELEMIS Soothing Apricot Toner 200ml Alcohol-Free Facial Toner To Calm Refresh & Balance Skin

ELEMIS$35.554.6★3,149 rev

ELEMIS Balancing Toner | Alcohol-Free Purifying Facial Treatment Gently Softens Soothes and Refreshes for a Hydrated Complexion |6.7 Fl Oz (Pack of 1)

ELEMIS$37.904.6★1,894 rev

ELEMIS Pro-Collagen Toning Mist 150ml Hydrating PHA Facial Mist to Refine Pores & Smooth Skin

ELEMIS$57.654.7★121 rev

ELEMIS Pro-Collagen Marine Moisture Essence 100ml Hydrating Essence for Smoother Plumper Skin

ELEMIS$81.204.8★251 rev

ELEMIS Pro-Collagen Toning Mist 30ml Hydrating PHA Facial Mist to Refine Pores & Smooth Skin

ELEMIS$16.054.7★121 rev

Newest

by launch date

ELEMIS Pro-Collagen Toning Mist 30ml Hydrating PHA Facial Mist to Refine Pores & Smooth Skin

ELEMIS$16.05121 rev

5mo ago

ELEMIS Pro-Collagen Toning Mist 150ml Hydrating PHA Facial Mist to Refine Pores & Smooth Skin

ELEMIS$57.65121 rev

1y ago

ELEMIS Pro-Collagen Marine Moisture Essence 100ml Hydrating Essence for Smoother Plumper Skin

ELEMIS$81.20251 rev

5y ago

ELEMIS Superfood Multi Mist; Priming Toning and Setting Facial Spray 3.3 Fl Oz

ELEMIS$34.421,300 rev

7y ago

ELEMIS Soothing Apricot Toner 200ml Alcohol-Free Facial Toner To Calm Refresh & Balance Skin

ELEMIS$35.553,149 rev

21y ago

What buyers say about elemis toner

What buyers praise and complain about, mined from review topics.

What buyers love

Smell20%

“Amazing scent”

Quality-Overall14%

“Excellent product”

Moist/Dry10%

“it feels moisturizing”

Suitability Combination Skin8%

“Great for mature skin”

Suitability Dry Skin7%

“Just a cooling & beautiful apricot scent that seems to soothe & refresh my dry & sensitive skin”

Value For Money5%

“hard to say its special for the price”

Soft Feel4%

“Gentle on facial skin, neck”

Size-Overall3%

“I also appreciate that its a travel size”

Adhesion/Stickiness3%

“lightly hydrating without leaving any residue or stickiness”

Allergies3%

“Feels perfectly natural without irritation”

What buyers complain about

Value For Money17%

“A little costly”

Smell14%

“strong scent”

Quality-Overall8%

“Too expensive for the quality”

Moist/Dry4%

“doesnt dry my face out”

Hard Feel3%

“still feels a bit harsh”

Allergies3%

“It can cause irritation even on skin that isn't overly sensitive”

Size-Overall3%

“although the amount you get is rather small”

Functionality-Overall3%

“I don't see any result”

Suitability Dry Skin3%

“this product does not dry the skin”

Adhesion/Stickiness1%

“skin after the use feels heavy and sticky”

Top return reasons

Smell39%

Advertised Vs Actual Product10%

Product Condition9%

Moist/Dry8%

Value For Money5%

Functionality-Overall5%

Size-Overall5%

Suitability Combination Skin5%

Defective Material/Parts3%