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elemis rose cleansing balm

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 16Growth 35Conversion 85Competition 9Returns 87Price range 75Avg price 85Brand share 0Review moat 40Quality gap 37

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$71.18

avg listing price — sweet spot $15–$100

Price range

Great$15.59–$128.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,526.43

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+7.8%

90-day search growth — must beat 0% to launch

Market size

Bad$63K

$63K/yr · 9K searches

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, elemis rose cleansing balm is a $63K/yr Amazon United States market (9K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 40/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

elemis rose cleansing balm market data

Units sold / yr
500–750
avg 100–250/product
Revenue / yr
$36K–$53K
units × avg price
Conversion rate
9.4%
Avg BSR
#1,107
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
92 months
Avg seller age
204 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • ELEMIS100%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +7.8% search growth over the last 90 days.
1K600Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Dec · busiest ÷ quietest = 2.1×

Top elemis rose cleansing balm search terms

  • elemis rose4K/yr
  • elemis rose cleansing balm4K/yr
  • elemis cleansing balm rose1K/yr
All search terms

Top elemis rose cleansing balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$9K30%$19K45%$28K60%$38K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

What buyers say about elemis rose cleansing balm

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing13%

“It cleans gently and thoroughly”

Smell13%

“Beautiful fragrance”

Quality-Overall12%

“The formula feels high quality and effective, which Ive come to expect from Elemis and their science-backed ingredients”

Ease Of Cleaning9%

“cleans perfectly”

Suitability Dry Skin8%

“This product works very well for super dry skin”

Moist/Dry8%

“has helped the dryness of my skin”

Soft Feel7%

“My skin feels soft”

Suitability Combination Skin6%

“Great for glowing skin”

Value For Money5%

“Fantastic and a great price”

Size-Overall2%

“great product- love this size”

What buyers complain about

Size-Overall17%

“The container is so small”

Value For Money15%

“A little expensive”

Smell9%

“It smells like a spa, too”

Allergies6%

“Strong rash reaction”

Suitability Dry Skin5%

“I have very dry skin”

Oily/Greasy4%

“I felt my skin was a little greasy afterwards”

Functionality-Overall3%

“It doesnt remove makeup”

Advertised Vs Actual Product2%

“I'm disgusted with Elemis for advertising”

Quality-Overall2%

“Overrated product, it does not melt make up all the way”

Thickness2%

“Definitely thicker than a traditional lotion”

Top return reasons

Size-Overall32%
Smell18%
Product Condition14%
Value For Money9%
Advertised Vs Actual Product9%
Functionality-Overall4%
Texture/Consistency-Overall3%
Moist/Dry2%
Oily/Greasy2%
Skin Health2%

Common questions

Is elemis rose cleansing balm profitable to sell on Amazon United States?
The niche generates $63K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Skip it (40/100).
How competitive is the elemis rose cleansing balm niche?
1 brands and 2 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in elemis rose cleansing balm?
Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 1.4%.
When does demand for elemis rose cleansing balm peak?
Demand peaks in Jul–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the elemis rose cleansing balm niche?
Listings span $15.59–$128.71; the average listing price is $71.18 (sweet spot $15–$100). The average incumbent carries 2,526 reviews — the moat a new listing must climb.