elemis oil
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$30.83avg listing price — sweet spot $15–$100
Price range
Great$7.27–$67.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,333avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.4%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$67K$67K/yr · 30K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, elemis oil is a $67K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
elemis oil market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $62K–$77K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #469
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 22.1%
- Avg brand age
- 67 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
29
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
5%
- ELEMIS67%
- Gya Labs16%
- Eternal Essence Oils4%
- AKARZ4%
- dève herbes3%
- NIVEA2%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.4% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.5×
Top elemis oil search terms
- elemis body oil10K/yr
- frangipani essential oil10K/yr
- elemis frangipani monoi body oil4K/yr
- frangipani oil3K/yr
- elemis frangipani3K/yr
Top elemis oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ELEMIS Frangipani Monoi Body Oil 100ml Luxurious Nourishing Oil for Soft Hydrated Skin & Hair
ELEMIS$51.474.5★1,929 rev
100% Pure Frangipani Essential Oil - 0.34 Fl Oz - Frangipani Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent
Gya Labs$10.254.6★82 rev
ELEMIS Japanese Camellia Body Oil Blend | Luxuriously Lightweight Body Oil Nourishes Conditions and Softens Stretch Marks and Postpartum Skin | 100 mL
ELEMIS$57.754.7★809 rev
ELEMIS Frangipani Monoi Body Oil 100ml Luxurious Nourishing Oil for Soft Hydrated Skin & Hair
ELEMIS$64.305.0★1 rev
ELEMIS Active Body Concentrate Musclease 100ml Revitalizing Massage Oil for Tired Aching Muscles
ELEMIS$59.324.7★1,419 rev
Newest
by launch dateELEMIS Frangipani Monoi Body Oil 100ml Luxurious Nourishing Oil for Soft Hydrated Skin & Hair
ELEMIS$64.301 rev
AKARZ 100ml Frangipani Essential Oil Natural Frangipani Oil Pure for Candle Making DIY Skincare Products Massage Home Spa Relaxation
AKARZ$16.953 rev
100% Pure Frangipani Essential Oil - 0.34 Fl Oz - Frangipani Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent
Gya Labs$10.2582 rev
dve herbes Frangipani Essential Oil (Plumeria alba) with Glass Dropper | Pure | Non-Sticky | Non-Greasy | Lightweight | Men & Women | All Skin Types | Steam Distilled 5ml (0.16 oz)
dève herbes$13.7319 rev
Horbach Plumeria Fragrance Oil | 1 fl oz (30ml) | Premium Grade | for Diffusers Candle and Soap Making DIY Projects & More
Horbäach$7.27291 rev
Trending
90-day click momentumELEMIS Frangipani Monoi Body Oil 100ml Luxurious Nourishing Oil for Soft Hydrated Skin & Hair
ELEMIS$64.305.0★
Horbach Plumeria Fragrance Oil | 1 fl oz (30ml) | Premium Grade | for Diffusers Candle and Soap Making DIY Projects & More
Horbäach$7.274.6★
P&J Trading Fragrance Oil | Plumeria Oil 100ml - Candle Scents for Candle Making Freshie Scents Soap Making Supplies Diffuser Oil Scents
P&J Trading$18.514.5★
AKARZ 100ml Frangipani Essential Oil Natural Frangipani Oil Pure for Candle Making DIY Skincare Products Massage Home Spa Relaxation
AKARZ$16.951.0★
ELEMIS Japanese Camellia Body Oil Blend | Luxuriously Lightweight Body Oil Nourishes Conditions and Softens Stretch Marks and Postpartum Skin | 100 mL
ELEMIS$57.754.7★
What buyers say about elemis oil
What buyers praise and complain about, mined from review topics.What buyers love
“Strong long lasting scent”
“Good quality - real essential oil”
“absorbs into skin nicely leaving your skin moisturized”
“Smooth”
“Great value for the money”
“Amazing Body Oil”
“I love how the warm oil feels on my skin”
“I use this for dry skin on my arms and legs,”
“Absorbs fast”
“This is a great product - in warm weather”
What buyers complain about
“The smell is awful”
“its not really worth the price compared to others”
“Not Natural”
“Smell was sour”
“Returned, old or fake”
“the integrity didn't match what they said it was gonna do”
“this smells too sweet”
“way too much to get any lather”
“That warning should be in the item description”
“cleaning did not help”
Top return reasons
Common questions
- Is elemis oil profitable to sell on Amazon United States?
- The niche generates $67K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the elemis oil niche?
- 9 brands and 29 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in elemis oil?
- Top complaints mined from reviews: Smell, Value For Money, Natural Ingredients. The return rate is 1.7%.
- When does demand for elemis oil peak?
- Demand peaks in Jul; the busiest month runs 1.5× the quietest.
- What does it cost to enter the elemis oil niche?
- Listings span $7.27–$67.26; the average listing price is $30.83 (sweet spot $15–$100). The average incumbent carries 1,333 reviews — the moat a new listing must climb.