Is elemis face wash profitable to sell on Amazon United States?

The niche generates $211K/yr across 25 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +24.0%. Flapen's verdict: Worth a look (59/100).

How competitive is the elemis face wash niche?

16 brands and 45 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 68% of demand.

When does demand for elemis face wash peak?

Demand peaks in Jun–Jul–Nov; the busiest month runs 2.7× the quietest.

What does it cost to enter the elemis face wash niche?

Listings span $4.58–$79.23; the average listing price is $20.36 (sweet spot $15–$100). The average incumbent carries 8,717 reviews — the moat a new listing must climb.

elemis face wash

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$20.36

avg listing price — sweet spot $15–$100

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Price range

Great$4.58–$79.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Growth

Good+24.0%

90-day search growth — must beat 0% to launch

Market size

Okay$211K

$211K/yr · 111K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,716.6

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, elemis face wash is a $211K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jun–Jul–Nov. Verdict: Worth a look — 59/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

elemis face wash market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $255K–$305K; units × avg price
Conversion rate: 9.3%
Avg BSR: #249
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 10.7%
Avg brand age: 50 months
Avg seller age: 128 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

27%

medicube18%
Paula's Choice17%
TEREZ & HONOR14%
ELEMIS13%
First Aid Beauty6%
DERMAL5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.0% search growth over the last 90 days.

Peak months: Jun, Jul, Nov · busiest ÷ quietest = 2.7×

Open Trend

Top elemis face wash search terms

elemis resurfacing pads65K/yr +12.1%1.2% conv.
travel toner pads12K/yr +41.7%3.2% conv.
elemis dynamic resurfacing facial pads7K/yr +73.4%1.6% conv.
elemis pads7K/yr +42.0%0.8% conv.
travel size toner pads5K/yr +37.3%3.0% conv.
toner pads travel5K/yr +28.6%3.0% conv.
paulas choice exfoliant pads5K/yr +8.1%7.3% conv.
paulas choice pads3K/yr +38.0%6.8% conv.
elemis facial pads3K/yr +26.7%0.7% conv.

All search terms

Top elemis face wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Paulas Choice SKIN PERFECTING 2% BHA Salicylic Acid Exfoliating Pads - Facial Exfoliant Pads for Blackheads Enlarged Pores Wrinkles & Fine Lines 10 ct

Paula's Choice$15.484.4★401 rev

Small Travel Containers for Skincare: Korean Mini Containers with Lids for Toner Pads & Under Eye Patches DIY - Travel-Friendly Reusable Leak Proof Skincare Storage Made in Korea - 1 Empty Pack

TEREZ & HONOR$9.944.5★298 rev

medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid | Ideal for All Korean Skin Care 70 Pads (1 Pack)

medicube$16.534.6★27,398 rev

medicube Toner Pads Deep Vita C Facial Toner Pad for Uneven Skin Tone & Texture | Vitamin Water and 3 Types of Vitamin Deeply Hydrating & Resurfacing Pad | Korean Skin Care 70 Pads (1 Pack)

medicube$16.834.7★4,671 rev

ELEMIS Dynamic Resurfacing Facial Wash - Gentle Travel Size Daily Gel Cleanser - Enzyme-Powered Skin Refining Formula - Sensitive Skin Friendly - 30ml

ELEMIS$10.254.6★4,363 rev

Newest

by launch date

First Aid Beauty - Facial Radiance Pads with Glycolic & Lactic Acids Daily Exfoliating Pads with AHA Visibly Smaller Pores Help Tone & Brighten Skin One-Step Makeup Prep Compostable 28

First Aid Beauty$17.553,660 rev

today

Glow Recipe Toner Pads Kit Trial Set 12-Piece Korean Toner Pad Kit with Exfoliating Soothing & Brightening Pads Fragrance-Free 5-Minute Facial Treatment for Sensitive Skin

Glow Recipe$18.9740 rev

3mo ago

First Aid Beauty Brighten & Glow Facial Radiance Pads with Glycolic & Lactic Acids - Daily Facial Treatment Pads - Tones & Brightens while Minimizing Pores - For Makeup Prep - Compostable - 28 Count

First Aid Beauty$21.103,660 rev

4mo ago

Thayers Exfoliating 2% AHA Toner Pads Dual-Sided Exfoliating Pads with Witch Hazel Glycolic Acid and Lactic Acid to Resurface Skin Texture and Instantly Brighten For All Skin Types 60 Count

THAYERS$9.20451 rev

6mo ago

Summer Fridays Gentle Reset Daily Exfoliating Pads - Face Exfoliator with AHAs + PHAs to Smooth Texture + Even Skin - Korean Skin Care Ingredients - Soothing + Hydrating Toner Pads - Vegan (30 Count)

Summer Fridays$41.8657 rev

10mo ago

Common questions

Is elemis face wash profitable to sell on Amazon United States?: The niche generates $211K/yr across 25 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +24.0%. Flapen's verdict: Worth a look (59/100).
How competitive is the elemis face wash niche?: 16 brands and 45 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 68% of demand.
When does demand for elemis face wash peak?: Demand peaks in Jun–Jul–Nov; the busiest month runs 2.7× the quietest.
What does it cost to enter the elemis face wash niche?: Listings span $4.58–$79.23; the average listing price is $20.36 (sweet spot $15–$100). The average incumbent carries 8,717 reviews — the moat a new listing must climb.