elemis
Worth a lookShows a sweet-spot price point ($36.57 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Avg price
Incredible$36.57avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 410K searches
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Price range
Great$4.95–$57.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+20.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,824.63avg incumbent reviews — the moat a new listing must climb
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, elemis is a $1.5M/yr Amazon United States market (410K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
elemis market data
- Units sold / yr
- 40K–50K
- avg 4,000–5,000/product
- Revenue / yr
- $1.5M–$1.8M
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 7.7%
- Avg brand age
- 54 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- ELEMIS74%
- Clinique24%
- e.l.f.2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.0% search growth over the last 90 days.Peak months: Jul, Oct · busiest ÷ quietest = 3.0×
Top elemis search terms
- elemis cleansing balm256K/yr
- clinique take the day off cleansing balm29K/yr
- elemis pro-collagen cleansing balm23K/yr
- clinique cleansing balm19K/yr
- travel size cleansing balm10K/yr
- travel cleansing balm9K/yr
- take the day off balm4K/yr
- cleansing balm travel size8K/yr
- clinique balm7K/yr
- elemis pro collagen cleansing balm8K/yr
Top elemis products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ELEMIS Pro-Collagen Cleansing Balm - 3-in-1 Daily Face Cleanser - Removes Waterproof Makeup - Lavender and Chamomile Oil Blend - 100g
ELEMIS$57.754.5★16,105 rev
ELEMIS Pro-Collagen Cleansing Balm Makeup Remover Hydrating Facial Cleanser Oil Cleanser Oil Makeup Remover Deep Cleanse 20g Original New
ELEMIS$15.594.5★497 rev
Clinique Take The Day Off Cleansing Balm Makeup Remover | Dissolves Face + Eye Makeup and Sunscreen | For All Skin Types 3.8 Ounce
Clinique$39.064.7★6,768 rev
Clinique Take The Day Off Cleansing Balm Makeup Remover | Dissolves Face + Eye Makeup and Sunscreen | For All Skin Types 1 ounce
Clinique$14.004.7★6,768 rev
Clinique Take The Day Off Cleansing Balm Makeup Remover | Dissolves Face + Eye Makeup and Sunscreen | For All Skin Types 6.7 ounce
Clinique$50.784.7★6,768 rev
Newest
by launch dateELEMIS Pro-Collagen Cleansing Balm Makeup Remover Hydrating Facial Cleanser Oil Cleanser Oil Makeup Remover Deep Cleanse 20g Original New
ELEMIS$15.59497 rev
ELEMIS Pro-Collagen Fragrance Free Cleansing Balm 100g
ELEMIS$54.9816,105 rev
ELEMIS Pro-Collagen Rose Cleansing Balm - 3-in-1 Daily Face Cleanser - Melts Away Waterproof Makeup and Sunscreen - Rose and Elderberry Oil - 100
ELEMIS$55.4416,105 rev
e.l.f. SKIN Mini Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin 0.45 Oz
e.l.f.$4.9517,481 rev
Clinique Take The Day Off Cleansing Balm Makeup Remover | Dissolves Face + Eye Makeup and Sunscreen | For All Skin Types 6.7 ounce
Clinique$50.786,768 rev
Trending
90-day click momentumELEMIS Pro-Collagen Fragrance Free Cleansing Balm 100g
ELEMIS$54.984.5★
Clinique Take The Day Off Cleansing Balm Makeup Remover | Dissolves Face + Eye Makeup and Sunscreen | For All Skin Types 3.8 Ounce
Clinique$39.064.7★
Clinique Take The Day Off Cleansing Balm Makeup Remover | Dissolves Face + Eye Makeup and Sunscreen | For All Skin Types 6.7 ounce
Clinique$50.784.7★
ELEMIS Pro-Collagen Cleansing Balm Makeup Remover Hydrating Facial Cleanser Oil Cleanser Oil Makeup Remover Deep Cleanse 20g Original New
ELEMIS$15.594.5★
e.l.f. SKIN Mini Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin 0.45 Oz
e.l.f.$4.954.7★
What buyers say about elemis
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans very well”
“The product does exactly what its supposed to do”
“Beautiful fragrance”
“cleans perfectly”
“It also appears smoother”
“Makes your face feel nice and hydrated”
“It has really helped my dry skin”
“It is suitable to my skin”
“Fantastic and a great price”
“great product- love this size”
What buyers complain about
“not worth the price”
“Very small container for the price”
“It has a very unpleasant scent”
“Mildly burned my sensitive skin”
“I felt my skin was a little greasy afterwards”
“this balm doesnt work not even closely as well”
“The cleansing balm was granular”
“Sometimes I do feel like it does plump my skin though”
“Seems like it is still dehydrating the skin a bit”
“Clinique take the day off cleansing balm much better”
Top return reasons
Common questions
- Is elemis profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 8 tracked products. 90-day search growth is +20.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the elemis niche?
- 3 brands and 16 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in elemis?
- Top complaints mined from reviews: Value For Money, Size-Overall, Smell. The return rate is 1.2%.
- When does demand for elemis peak?
- Demand peaks in Jul–Oct; the busiest month runs 3.0× the quietest.
- What does it cost to enter the elemis niche?
- Listings span $4.95–$57.75; the average listing price is $36.57 (sweet spot $15–$100). The average incumbent carries 10,825 reviews — the moat a new listing must climb.