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Electric Steam Brush

Pass

Electric Steam Brush scores 68 out of 100, a Pass. Shoppers spend an estimated $93K a year here, search demand grew >1,000% this quarter, and an estimated 5.8% of orders come back.

Flapen Score
68
68 / 100
Top 2% of 10,978 Beauty & Personal Care niches · +20 vs the category median of 48
Market size
$93K/yr107K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
27%top-5 click share · 44 brands · 75 sellers

Flapen Score

Electric Steam Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Electric Steam Brush is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Steam Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Electric Steam Brush 107K times last year and spent an estimated $93K. The top 5 brands take 46% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
3.1%
Market size, estimated
$93Ka year
Top search term
electric steam brush for hair44K searches a year

02 · Price

A sale here is worth $28.24.

Listings sell for $28.24 on average, from $8.78 to $71.94. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $28.24 that is $0 to $3K a year per listing.

Average price
$28.24inside the $15 to $100 sweet spot
Price range
$8.78–$71.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 34% ship with Prime. On an average day, 40.7% of listings are out of stock. The average listing ranks #939 within Hair Brushes. It carries 1,624 reviews at 2.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
34%
Out of stock, average day
40.7%
Average rank
#939in Hair Brushes
Average rating
2.32 starsAmazon United States average 4.42 stars
Average reviews
1,624per listing
Listings tracked
77

04 · Newcomers

42 of last year's 67 launches cleared the first-year sales bar.

67 products launched here in the last 12 months. 42 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 9 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
67
Successful launches
42Amazon's first-year sales bar
Average brand age
9 months

Products

Top Electric Steam Brush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.

$0$2K$4K$6K$7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 rising

Sellers

75

Est. top-5 brand share

46%

Top 20: 82%

Est. top-5 click share

27%

Top 20: 60%

Open market

49%

  • Generic22%
  • NGCME7%
  • TYMO6%
  • wavytalk6%
  • Prndkhn5%
  • Vdhwter5%

Search terms

Top Electric Steam Brush search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • electric steam brush for hair44K/yr
  • electric steam brush27K/yr
  • electric stream brush7K/yr
  • electric steam hair brush5K/yr
  • steamer brush11K/yr
  • steam hair brush for black women4K/yr
  • steam hairbrush4K/yr
  • electric steam brush for natural hair3K/yr
  • rechargeable hair straightener brush with detangling comb2K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Steam Brush

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Functionality-Overall”
5.8%of orders come back
“Never worked properly”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Electric Steam Brush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data