Electric Steam Brush
PassElectric Steam Brush scores 68 out of 100, a Pass. Shoppers spend an estimated $93K a year here, search demand grew >1,000% this quarter, and an estimated 5.8% of orders come back.
- Flapen Score
- 68 / 100Top 2% of 10,978 Beauty & Personal Care niches · +20 vs the category median of 4868
- Market size
- $93K/yr107K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 27%top-5 click share · 44 brands · 75 sellers
Flapen Score
Electric Steam Brush against its category
The dotted line is the Beauty & Personal Care average. Past it, Electric Steam Brush is stronger. Inside it, weaker.
Market
The Electric Steam Brush market on Amazon at a glance
Shoppers on Amazon United States searched for Electric Steam Brush 107K times last year and spent an estimated $93K. The top 5 brands take 46% of clicks. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.
- Searches, last 12 months
- 107K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $93Ka year
- Top search term
- electric steam brush for hair44K searches a year
02 · Price
A sale here is worth $28.24.
Listings sell for $28.24 on average, from $8.78 to $71.94. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $28.24 that is $0 to $3K a year per listing.
- Average price
- $28.24inside the $15 to $100 sweet spot
- Price range
- $8.78–$71.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 5.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
99% of listings pay for placement with sponsored ads. 34% ship with Prime. On an average day, 40.7% of listings are out of stock. The average listing ranks #939 within Hair Brushes. It carries 1,624 reviews at 2.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 99%
- Prime listings
- 34%
- Out of stock, average day
- 40.7%
- Average rank
- #939in Hair Brushes
- Average rating
- 2.32 starsAmazon United States average 4.42 stars
- Average reviews
- 1,624per listing
- Listings tracked
- 77
04 · Newcomers
42 of last year's 67 launches cleared the first-year sales bar.
67 products launched here in the last 12 months. 42 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 9 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 67
- Successful launches
- 42Amazon's first-year sales bar
- Average brand age
- 9 months
Products
Top Electric Steam Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
44 rising
Sellers
75
Top-5 brand share
46%
Top 20: 82%
Top-5 click share
27%
Top 20: 60%
Open market
49%
- Brand 122%
- Brand 27%
- Brand 36%
- Brand 46%
- Brand 55%
- Brand 65%
Search terms
Top Electric Steam Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- electric steam brush for hair44K/yr
- electric steam brush27K/yr
- electric stream brush7K/yr
- electric steam hair brush5K/yr
- steamer brush11K/yr
- steam hair brush for black women4K/yr
- steam hairbrush4K/yr
- electric steam brush for natural hair3K/yr
- rechargeable hair straightener brush with detangling comb2K/yr
Reviews and returns
What reviews say buyers love and hate about Electric Steam Brush
We read the reviews and the return reasons for every product selling here.
“Never worked properly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Electric Steam Brush questions
Answered from the same tracked data.









