electric razor for men
Launch itA $48.8M/yr market growing +4.2% this quarter with returns at 2.3% — clears our launch bar.
Market size
Incredible$48.8M$48.8M/yr · 16.5M searches
Avg price
Great$62.80avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Price range
Bad$14.75–$365.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad10,432.79avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, electric razor for men is a $48.8M/yr Amazon United States market (16.5M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Dec. Verdict: Launch it — 63/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
electric razor for men market data
- Units sold / yr
- 600K–800K
- avg 15,000–20,000/product
- Revenue / yr
- $37.7M–$50.2M
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 2.3%
- Avg brand age
- 37 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
98
Top-5 brand share
73%
Top 20: 97%
Top-5 click share
39%
Top 20: 72%
Open market
24%
- Norelco42%
- Braun10%
- Ufree10%
- MANSCAPED7%
- Mbzoey5%
- OLOV3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top electric razor for men search terms
- electric razor for men2.9M/yr
- foil shaver1.5M/yr
- shavers for men1.7M/yr
- electric shavers for men1.6M/yr
- electric razor1.5M/yr
- shaver1.2M/yr
- electric shaver892K/yr
- norelco electric shavers for men613K/yr
- mens electric razor612K/yr
- philips norelco506K/yr
Top electric razor for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Norelco Shaver 2400 Series Wet and Dry Electric Shaver Pop-up Trimmer P-Cap Deep Black Model X3001/90
Norelco$39.844.3★62,276 rev
Philips Norelco One 360 Hybrid Face Electric Beard Trimmer and Shaver with 360 Technology 1x 360 for Face 5in1 Adjustable Comb Model QP2724/90
Norelco$35.164.4★13,442 rev
Philips Norelco Shaver 3900 Series Wet and Dry Electric Shaver P-Cap Travel Pouch Charging Stand Storm Blue Model S3341/92
Norelco$71.184.4★33,955 rev
Philips Norelco All-in-One 3000 Series 13 in 1 Trimmer Beard Styler & Mens Hair Clipper 9 Length Settings & Self-Sharpening Skin-Friendly Blades MG3919/50
Norelco$22.004.4★2,326 rev
Mbzoey Electric Foil Shavers for Men: Mini Electric Razor for Face - IPX7 Waterproof Cordless Razor with LED Display & Fast Charge - Micro-Comb Technology & Precision BladesFathers Day Gifts
Mbzoey$37.954.3★3,541 rev
Newest
by launch date
Tulzim Electric Foil Shaver for Men: Cordless Electric Razor for Face & Beard - 100-Min Runtime USB-C Fast Charge IPX7 for Travel Carbon Black
Tulzim$35.39252 rev
Series 3 3010s Wet & Dry Electric Shaver for Men/Rechargeable Electric Razor Blue
Braun$46.95279 rev
Ufree 3-in-1 Beard Trimmer for Men IPX6 Waterproof Electric Razor Shaver Hair Mustache Body Nose Trimmer Type-C Clippers Husband Father boy Grooming Kit Birthday Gifts for Men Dad
Ufree$20.433,162 rev
Philips Norelco All-in-One 3000 Series 13 in 1 Trimmer Beard Styler & Mens Hair Clipper 9 Length Settings & Self-Sharpening Skin-Friendly Blades MG3919/50
Norelco$22.002,326 rev
PRITECH Manscape Body Hair Trimmer - Waterproof Pubic Hair Ball Trimmer Ceramic Blade Shavers Electric Razors for Men with USB-C Charging Wet/Dry Use Nick-Free Mens Grooming Kits Gifts for Men
PRITECH$16.281,228 rev
Trending
90-day click momentumTulzim Electric Foil Shaver for Men: Cordless Electric Razor for Face & Beard - 100-Min Runtime USB-C Fast Charge IPX7 for Travel Carbon Black
Tulzim$35.394.4★
PRITECH Manscape Body Hair Trimmer - Waterproof Pubic Hair Ball Trimmer Ceramic Blade Shavers Electric Razors for Men with USB-C Charging Wet/Dry Use Nick-Free Mens Grooming Kits Gifts for Men
PRITECH$16.284.5★
Braun Series 7 7032cs Flex Electric Razor for Men Wet & Dry Electric Razor Rechargeable Cordless Foil Shaver with Beard Trimmer and Charging Stand Silver
Braun$149.294.3★
Philips Norelco All-in-One 3000 Series 13 in 1 Trimmer Beard Styler & Mens Hair Clipper 9 Length Settings & Self-Sharpening Skin-Friendly Blades MG3919/50
Norelco$22.004.4★
Philips Norelco Shaver 3600 Series Wet and Dry Electric Shaver P-Cap Travel Pouch Storm Blue Model S3243/91
Norelco$61.364.4★
What buyers say about electric razor for men
What buyers praise and complain about, mined from review topics.What buyers love
“nice quality set”
“Fair price”
“Easy to handle”
“Fully charged”
“Does What it Says”
“Battery life is awesome”
“Works really well as described”
“Smooth shave”
“Easy to attach”
“Cleans up easily”
What buyers complain about
“Broke in a week”
“Does not charge”
“Not the quality expected”
“barely works”
“Expensive”
“Battery Doesn't Last”
“Irritates skin”
“False advertisement”
“needs to be a bit more powerful for shorter hair”
“Attachments are cheap”
Top return reasons
Common questions
- Is electric razor for men profitable to sell on Amazon United States?
- The niche generates $48.8M/yr across 48 tracked products. 14 of 14 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Launch it (63/100).
- How competitive is the electric razor for men niche?
- 24 brands and 98 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in electric razor for men?
- Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 2.3%.
- When does demand for electric razor for men peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the electric razor for men niche?
- Listings span $14.75–$365.18; the average listing price is $62.80 (sweet spot $15–$100). The average incumbent carries 10,433 reviews — the moat a new listing must climb.