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elderberry seed oil

Worth a look

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 17Growth 100Conversion 81Competition 13Returns 100Price range 76Avg price 86Brand share 19Review moat 98Quality gap 77

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible43.73

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$19.35

avg listing price — sweet spot $15–$100

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great$11.31–$26.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad$69K

$69K/yr · 42K searches

Competition

Bad84%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, elderberry seed oil is a $69K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

elderberry seed oil market data

Units sold / yr
3K–3K
avg 100–250/product
Revenue / yr
$48K–$58K
units × avg price
Conversion rate
8.4%
Avg BSR
#959
Page quality
0%
Prime
27%
Sponsored
82%
Out of stock
13.5%
Avg brand age
62 months
Avg seller age
149 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

13

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

5%

  • Botanical Beauty59%
  • Double Wood Supplements20%
  • Relaxcation7%
  • Ruolai3%
  • Hochornk3%
  • Emilia Organics3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Weekly Amazon search volume, last 10 weeks — >1,000% search growth over the last 90 days.
4K3KMay '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Top elderberry seed oil search terms

  • elderberry seed oil20K/yr
  • elderberry seed oil for bags under eyes4K/yr
  • cold pressed elderberry seed oil4K/yr
  • elderberry seed oil cold pressed4K/yr
  • elderberry oil5K/yr
  • elderberry seed oil for skin3K/yr
  • elderberry seed oil organic cold pressed2K/yr
All search terms

Top elderberry seed oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$14K30%$21K40%$27K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about elderberry seed oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Great quality”

Soft Feel11%

“Even when I put a small amount on the backs of my hands, it felt immediately silky and luxurious”

Cold Relief8%

“Great to avoid a cold”

Taste-Overall7%

“Love the taste”

Absorbency6%

“It absorbs quickly”

Immunity Booster5%

“I think it helps with imunity”

Suitability Oily Skin4%

“Elderberry seed oil has been one thing recommended to me to use”

Advertised Vs Actual Product3%

“As expected”

Spray/Flow3%

“Great spray”

Natural Ingredients3%

“Natural cosmetics”

What buyers complain about

Size-Overall14%

“Too small”

Advertised Vs Actual Product12%

“The picture is deceiving it shows 3 bottles”

Allergies10%

“leave me feeling greasy”

Oily/Greasy8%

“leave me feeling greasy”

Functionality-Overall7%

“Result. No effect!”

Leak-Proof7%

“Oil seeped out of the bottle only 0.5 fl oz”

Value For Money5%

“expensive”

Vegan/Organic4%

“Not pure elderberry oil”

Residue1%

“but I couldn't get over the residue that remained”

Ingredients-Overall1%

“not confident about the ingredients”

Top return reasons

Smell58%
Oily/Greasy17%
Size-Overall17%
Advertised Vs Actual Product8%

Common questions

Is elderberry seed oil profitable to sell on Amazon United States?
The niche generates $69K/yr across 11 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (60/100).
How competitive is the elderberry seed oil niche?
8 brands and 13 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in elderberry seed oil?
Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Allergies. The return rate is 0.0%.
What does it cost to enter the elderberry seed oil niche?
Listings span $11.31–$26.83; the average listing price is $19.35 (sweet spot $15–$100). The average incumbent carries 44 reviews — the moat a new listing must climb.