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Elchim Hair Dryer

Fail

The top 5 brands take 100% of clicks, so Elchim Hair Dryer is a Fail.

Flapen Score
33
33 / 100
Ranks 10,341 of 10,978 Beauty & Personal Care niches · −15 vs the category median of 48
Market size
$219K/yr49K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
66%top-5 click share · 3 brands · 22 sellers

Flapen Score

Elchim Hair Dryer against its category

The dotted line is the Beauty & Personal Care average. Past it, Elchim Hair Dryer is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elchim Hair Dryer market on Amazon at a glance

Shoppers on Amazon United States searched for Elchim Hair Dryer 49K times last year and spent an estimated $219K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $219K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
2.5%
Market size, estimated
$219Ka year
Peak month
December1.4× the quietest month
Top search term
elchim hair dryer35K searches a year

02 · Price

A sale here is worth $178.32.

Listings sell for $178.32 on average, from $96.34 to $345.39. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $178.32 that is $18K to $45K a year per listing.

Average price
$178.32above the $15 to $100 sweet spot
Price range
$96.34–$345.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$18K–$45K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #421 within Hair Dryers & Accessories. It carries 1,654 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#421in Hair Dryers & Accessories
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
1,654per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Elchim Hair Dryer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 rising

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 22%
  • Brand 31%
  • Open — no brand owns it (0%)

Demand

Elchim Hair Dryer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Elchim Hair Dryer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elchim hair dryer35K/yr
  • elchim7K/yr
  • elchim blow dryer4K/yr
  • elchim hair dryer professional3K/yr
  • elchim 2001 professional hair dryer81/yr

Reviews and returns

What reviews say buyers love and hate about Elchim Hair Dryer

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Weight Light”
15%of negative reviews mention “Durability”
5.9%of orders come back
“Does not last very long”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Elchim Hair Dryer questions

Answered from the same tracked data.