elastiderm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great247.67avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$163.51avg listing price — sweet spot $15–$100
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Market size
Bad$98K$98K/yr · 11K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$112.29–$242.48cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, elastiderm is a $98K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
elastiderm market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $123K–$164K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #653
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 5.8%
- Avg brand age
- 84 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Obagi Medical100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +9.9% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.2×
Top elastiderm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Obagi ELASTIderm Lift Up & Sculpt Facial Moisturizer Clinically Proven Anti-Aging Face Cream that Visibly Firms & Sculpts Facial Contours & Reduces Fine Lines & Wrinkles with Peptides 1.7 oz
Obagi Medical$127.904.5★270 rev
Obagi ELASTIderm Facial Serum Firming Face Serum with Patented Bi-Mineral Contour Complex Clinically Proven to Target Signs Of Skin Aging 1 oz
Obagi Medical$201.514.5★220 rev
Obagi Medical ELASTIderm Eye Cream Ophthalmologist Tested Blueberry 0.5 Ounce
Obagi Medical$118.134.5★1,225 rev
Obagi ELASTIderm Advanced Filler Concentrate Clinically Proven Non-Injectable Filler with Biomimetic Peptide Technology that Firms Skin & Reduces the Appearance of Fine Lines & Wrinkles 0.68 oz
Obagi Medical$112.294.0★85 rev
Obagi ELASTIderm Neck & Dcollet Lifting Concentrate with Patented Bi-Mineral Contour Complex Retinoid & Alpha-Arbutin Clinically Proven to Reduce Fine Lines & Wrinkles 2 oz
Obagi Medical$242.484.3★46 rev
Newest
by launch date
Obagi ELASTIDERM Lift Up & Sculpt Facial Moisturizer and Eye Cream Set Clinically Proven Anti-Aging Face Cream 1.7oz & Lightweight Eye Cream .5oz Help Reduce the Appearance of Fine Lines & Wrinkles
Obagi Medical$184.021 rev
Obagi ELASTIDERM Facial Serum 1oz & Eye Serum .47oz Set Clinically Proven to Firm Skin Target Signs of Aging & De-Puff Eyes with Caffeine & Patented Bi-Mineral Contour Complex
Obagi Medical$236.041 rev
Obagi Medical Retinol + PHA Refining Night Cream - Clinically Proven Dual-Action Overnight Anti-Aging Face Cream for Smoother Renewed Skin & a More Even-Looking Complexion - 1.7 Oz
Obagi Medical$130.33118 rev
Obagi ELASTIderm Lift Up & Sculpt Facial Moisturizer Clinically Proven Anti-Aging Face Cream that Visibly Firms & Sculpts Facial Contours & Reduces Fine Lines & Wrinkles with Peptides 1.7 oz
Obagi Medical$127.90270 rev
Obagi ELASTIderm Advanced Filler Concentrate Clinically Proven Non-Injectable Filler with Biomimetic Peptide Technology that Firms Skin & Reduces the Appearance of Fine Lines & Wrinkles 0.68 oz
Obagi Medical$112.2985 rev
Trending
90-day click momentumObagi ELASTIDERM Lift Up & Sculpt Facial Moisturizer and Eye Cream Set Clinically Proven Anti-Aging Face Cream 1.7oz & Lightweight Eye Cream .5oz Help Reduce the Appearance of Fine Lines & Wrinkles
Obagi Medical$184.023.0★
Obagi ELASTIDERM Facial Serum 1oz & Eye Serum .47oz Set Clinically Proven to Firm Skin Target Signs of Aging & De-Puff Eyes with Caffeine & Patented Bi-Mineral Contour Complex
Obagi Medical$236.041.0★
Obagi Medical Retinol + PHA Refining Night Cream - Clinically Proven Dual-Action Overnight Anti-Aging Face Cream for Smoother Renewed Skin & a More Even-Looking Complexion - 1.7 Oz
Obagi Medical$130.334.5★
Obagi ELASTIderm Lift Up & Sculpt Facial Moisturizer Clinically Proven Anti-Aging Face Cream that Visibly Firms & Sculpts Facial Contours & Reduces Fine Lines & Wrinkles with Peptides 1.7 oz
Obagi Medical$127.904.5★
Obagi ELASTIderm Neck & Dcollet Lifting Concentrate with Patented Bi-Mineral Contour Complex Retinoid & Alpha-Arbutin Clinically Proven to Reduce Fine Lines & Wrinkles 2 oz
Obagi Medical$242.484.3★
What buyers say about elastiderm
What buyers praise and complain about, mined from review topics.What buyers love
“Obagi is a fantastic brand”
“Seems to be working less deep wrinkles”
“Its super moisturizing and helps with fine lines and wrinkles, leaving your face, so smooth and soft wake up with soft smooth skin”
“Makes my skin so soft”
“worth it”
“True to its word”
“my skin looks great”
“How good it makes me feel”
“Easy pump up top makes it easy to apply”
“Last a long time”
What buyers complain about
“Didnt do much”
“A little more expensive than some”
“Did not feel like moisturizing very drying to face”
“Very small jar I used to buy it at a Plastic Surgeon office less expensive n larger jar”
“My skin started peeling off”
“they've really missed the mark with this eye cream it really needs some kind of booster or something in it because your wrinkles will show more with it unless you are younger”
“OBIGI ELASTIDERM just don't seen improvement”
“Open jar but sell as new”
“After a few days of applying this cream on the third day starting irritation, burning, and slightly swollen”
“Doesnotdo whatis advertised”
Top return reasons
Common questions
- Is elastiderm profitable to sell on Amazon United States?
- The niche generates $98K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the elastiderm niche?
- 1 brands and 5 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in elastiderm?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Moist/Dry. The return rate is 2.2%.
- When does demand for elastiderm peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the elastiderm niche?
- Listings span $112.29–$242.48; the average listing price is $163.51 (sweet spot $15–$100). The average incumbent carries 248 reviews — the moat a new listing must climb.