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ekos hand cream

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 24Growth 30Conversion 10Competition 90Returns 87Price range 27Avg price 95Brand share 1Review moat 71Quality gap 38

Avg price

Incredible$34.85

avg listing price — sweet spot $15–$100

Competition

Great25%

top-5 click share — an open shelf

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Good650.13

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.8%

90-day search growth — must beat 0% to launch

Price range

Okay$11.94–$321.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$95K

$95K/yr · 359K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ekos hand cream is a $95K/yr Amazon United States market (359K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

ekos hand cream market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
$139K–$174K
units × avg price
Conversion rate
0.8%
Avg BSR
#1,418
Page quality
0%
Prime
70%
Sponsored
70%
Out of stock
17.9%
Avg brand age
64 months
Avg seller age
131 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

6 flat

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

25%

Top 20: 60%

Open market

0%

  • natura81%
  • Natura9%
  • Bagues7%
  • NATIVA SPA O BOTICÁRIO2%
  • Natura Onecoat1%
  • Natura Health Products0%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.
10K6KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Top ekos hand cream search terms

  • natura228K/yr
  • natura ekos21K/yr
  • natura perfume16K/yr
  • natura tododia15K/yr
  • productos natura7K/yr
  • natura perfume for women9K/yr
  • ekos8K/yr
  • natura soap6K/yr
  • natura brasil6K/yr
  • sabonete natura7K/yr
All search terms

Top ekos hand cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$4K6%$6K8%$8K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about ekos hand cream

What buyers praise and complain about, mined from review topics.

What buyers love

Smell44%

“Amazing scent”

Quality-Overall12%

“Excellent product”

Moist/Dry8%

“Great Moisturizer”

Soft Feel5%

“Skin is smooth”

Value For Money4%

“this is cheaper”

Durability3%

“I hope it's durable”

Suitability Dry Skin3%

“moisturizers your skin”

Advertised Vs Actual Product2%

“does what it says”

Absorbency2%

“It is absorbent”

Ease Of Use2%

“Ease of use”

What buyers complain about

Smell33%

“Doesnt smell that good”

Value For Money17%

“not worth the money”

Natural Resource Wastage4%

“a loss of money”

Durability4%

“Doesn't last long”

Material Quality4%

“The plastic feel is more like maybe 50 dollars plastic not turf feeling at all”

Coverage3%

“Disappointing coverage”

Quality-Overall3%

“Quality control is lacking from this company”

Moist/Dry2%

“I didnt find it hydrating”

Ease Of Use2%

“Containers are tuff to open”

Ease Of Cleaning2%

“Dirty product”

Top return reasons

Smell46%
Advertised Vs Actual Product11%
Leak-Proof8%
Size-Overall7%
Product Condition6%
Value For Money4%
Hard Feel2%
Functionality-Overall2%
Color2%
Moist/Dry2%

Common questions

Is ekos hand cream profitable to sell on Amazon United States?
The niche generates $95K/yr across 69 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Skip it (45/100).
How competitive is the ekos hand cream niche?
6 brands and 29 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ekos hand cream?
Top complaints mined from reviews: Smell, Value For Money, Natural Resource Wastage. The return rate is 1.4%.
When does demand for ekos hand cream peak?
Demand peaks in Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the ekos hand cream niche?
Listings span $11.94–$321.87; the average listing price is $34.85 (sweet spot $15–$100). The average incumbent carries 650 reviews — the moat a new listing must climb.