ehd sunscreen
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$26.99avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$6.08–$62.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,878.18avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 19K searches
According to Flapen's Amazon United States niche tracking, ehd sunscreen is a $2K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
ehd sunscreen market data
- Units sold / yr
- 0–100
- avg 0–100/product
- Revenue / yr
- $0–$3K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #205
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 4.3%
- Avg brand age
- 60 months
- Avg seller age
- 128 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
176
Top-5 brand share
59%
Top 20: 95%
Top-5 click share
18%
Top 20: 56%
Open market
38%
- La Roche-Posay22%
- EltaMD21%
- ROUND LAB6%
- CeraVe5%
- Supergoop!5%
- BLUE LIZARD4%
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — -6.1% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.8×
Top ehd sunscreen search terms
- ehd sunscreen14K/yr
- ehd4K/yr
- ehd sunscreen spf 50815/yr
- protector solar ehd188/yr
- ehd sunscreen 5050/yr
- ehd protector solar78/yr
Top ehd sunscreen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 100 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free For Sun Sensitive Skin Oxybenzone Free
La Roche-Posay$24.874.7★13,869 rev
La Roche-Posay Anthelios Clear Skin Sunscreen Dry Touch SPF 60 Oil Free Sunscreen For Face Oil Absorbing Broad Spectrum SPF + Antioxidants Non-Greasy Oxybenzone Free Travel Size
La Roche-Posay$19.494.4★23,086 rev
La Roche-Posay Anthelios Light Fluid Facial Sunscreen SPF 60 Lightweight Sunscreen For Face Fluid Texture Broad Spectrum SPF + Antioxidants Oil Free & Oxybenzone Free Travel Size 1.7 Fl. Oz.
La Roche-Posay$31.264.6★8,372 rev
La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free Lightweight & Fast Absorbing Oxybenzone Free
La Roche-Posay$24.514.6★14,961 rev
EltaMD UV Physical Tinted Mineral Sunscreen for Face SPF 41 100% Mineral Actives Tinted Face Lotion Water Resistant Paraben-Free Transparent Zinc Oxide Finish Facial Travel Size Sunscreen 3 oz
EltaMD$44.144.5★15,128 rev
Newest
by launch date
Relief Sun Organic Korean sunscreen SPF50+ PA++++ Riceand Probiotics | Korean Skin Care Solution for All Skin TypesNourishing Skin Protection and UV Def1PCS)
RELIEF SUN$18.71721 rev
ROUND LAB Birch Juice Moisturizing UV LOCK SPF 45 Broadspectrum 1+1 (2-pack) Hydrating Lotion-like Lightweight Glow Sunscreen for Sensitive Skin No White Cast Fragrance-Free Korean Sunscreen
ROUND LAB$32.242,310 rev
TOCOBO Bio Watery Sunscreen SPF 50 Broad Spectrum Korean Facial Sun Cream Hyaluronic Acid Lightweight Daily Face Sunblock Vegan Korean Skincare 1.35 fl oz
TOCOBO$12.73570 rev
La Roche-Posay Anthelios UV Pro-Sport SPF 50 Sunscreen for Face & Body Water & Sweat Resistant with Non-Drip Formula Invisible Broad Spectrum Sunscreen Lotion Lightweight & Breathable 6.7 Fl Oz
La Roche-Posay$29.65693 rev
Blue Lizard Kids Mineral SPF 50 Sunscreen Lotion 100% Mineral Childrens Sunscreen Water-Resistant Formula Paraben-Free Fragrance-Free 3 fl oz
BLUE LIZARD$9.86682 rev
Trending
90-day click momentumROUND LAB Birch Juice Moisturizing UV LOCK SPF 45 Broadspectrum 1+1 (2-pack) Hydrating Lotion-like Lightweight Glow Sunscreen for Sensitive Skin No White Cast Fragrance-Free Korean Sunscreen
ROUND LAB$32.244.4★
Supergoop! PLAY Everyday Lotion SPF 50 - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 18 fl oz
Supergoop!$55.654.6★
La Roche-Posay Anthelios Tinted Sunscreen SPF 40 Broad Spectrum SPF + Antioxidants Titanium Dioxide & Zinc Oxide Sunscreen 4 Flexible Shades With No White Cast Oil Free & Oxybenzone Free
La Roche-Posay$36.003.6★
EltaMD UV Physical Tinted Mineral Sunscreen for Face SPF 41 100% Mineral Actives Tinted Face Lotion Water Resistant Paraben-Free Transparent Zinc Oxide Finish Facial Travel Size Sunscreen 3 oz
EltaMD$44.144.5★
Blue Lizard Kids Mineral SPF 50 Sunscreen Lotion 100% Mineral Childrens Sunscreen Water-Resistant Formula Paraben-Free Fragrance-Free 3 fl oz
BLUE LIZARD$9.864.7★
What buyers say about ehd sunscreen
What buyers praise and complain about, mined from review topics.What buyers love
“It glides onto the skin really nicely”
“Good product and works as expected,”
“It feels super lightweight on the skin”
“Good moisturizer”
“Goes on smooth”
“Reasonable price”
“Good Protection”
“It is fragrance free”
“Easy to apply”
“Ease of use”
What buyers complain about
“It is expensive”
“Skin reaction”
“Not fragrance free”
“Bad color”
“It's really oily”
“The rest of me burned”
“Bottle gets smaller”
“Not effective”
“forms a very thick layer”
“It is dry”
Top return reasons
Common questions
- Is ehd sunscreen profitable to sell on Amazon United States?
- The niche generates $2K/yr across 50 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the ehd sunscreen niche?
- 25 brands and 176 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in ehd sunscreen?
- Top complaints mined from reviews: Value For Money, Allergies, Smell. The return rate is 1.1%.
- When does demand for ehd sunscreen peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.8× the quietest.
- What does it cost to enter the ehd sunscreen niche?
- Listings span $6.08–$62.92; the average listing price is $26.99 (sweet spot $15–$100). The average incumbent carries 6,878 reviews — the moat a new listing must climb.