Is egf serum profitable to sell on Amazon United States?

The niche generates $238K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +42.4%. Flapen's verdict: Skip it (49/100).

How competitive is the egf serum niche?

4 brands and 18 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in egf serum?

Top complaints mined from reviews: Functionality-Overall, Allergies, Skin Health. The return rate is 0.7%.

When does demand for egf serum peak?

Demand peaks in Jun; the busiest month runs 2.2× the quietest.

What does it cost to enter the egf serum niche?

Listings span $11.86–$25.06; the average listing price is $17.43 (sweet spot $15–$100). The average incumbent carries 2,800 reviews — the moat a new listing must climb.

egf serum

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$17.43

avg listing price — sweet spot $15–$100

Price range

Great$11.86–$25.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+42.4%

90-day search growth — must beat 0% to launch

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay$238K

$238K/yr · 272K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,800

avg incumbent reviews — the moat a new listing must climb

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, egf serum is a $238K/yr Amazon United States market (272K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 49/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

egf serum market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $261K–$349K; units × avg price
Conversion rate: 5.0%
Avg BSR: #191
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.4%
Avg brand age: 43 months
Avg seller age: 127 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

DearKlairs89%
medicube5%
EASYDEW3%
The Ordinary3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +42.4% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 2.2×

Open Trend

Top egf serum search terms

egf serum49K/yr +51.5%3.8% conv.
klairs74K/yr +1.9%5.9% conv.
dear klairs50K/yr +8.3%5.0% conv.
egf37K/yr +59.1%3.0% conv.
klairs egf10K/yr +217.2%8.3% conv.
egf serum korean12K/yr +133.0%3.2% conv.
dear klairs egf serum7K/yr +263.3%8.3% conv.
dearklairs6K/yr +143.4%4.4% conv.
klairs egf serum2K/yr +340.2%6.9% conv.
efg serum3K/yr +71.3%3.9% conv.

All search terms

Top egf serum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DearKlairs Korean EGF Serum - Blue Youth Activating Drop with EGF & FGF (10ppm Each) Barrier Repair & Post-Blemish Marks Sensitive Skin-Friendly Daily Calm & Soothe 1.69 Fl Oz

DearKlairs$25.064.4★1,325 rev

DearKlairs Korean EGF Serum - Blue Youth Activating Drop with EGF & FGF (10ppm Each) Barrier Repair & Post-Blemish Marks Sensitive Skin-Friendly Daily Calm & Soothe 0.67 Fl Oz

DearKlairs$20.354.4★1,325 rev

DearKlairs Midnight Blue Calming Cream | Face Moisturizer for Redness Relief with Guaiazulene EGF & Ceramide Non-Greasy Korean Vegan Skincare for Sensitive Skin 2.11 oz

DearKlairs$17.364.5★3,077 rev

DearKlairs Korean EGF Serum - Blue Youth Activating Drop with EGF & FGF (10ppm Each) Barrier Repair & Post-Blemish Marks Sensitive Skin-Friendly Travel Size 0.33 Fl Oz

DearKlairs$11.864.4★1,325 rev

DearKlairs Rich Moist Soothing Cream | Korean Face Moisturizer for Dry&Sensitive Skin with Ceramide Centella Asiatica & Beta-Glucan Skin Barrier Repair 24-Hour Hydration 2.82 Fl Oz

DearKlairs$16.594.6★1,610 rev

Newest

by launch date

medicube NAD EGF Firming Serum for Face & Neck | Anti-Aging Serum with EGF Peptide NAD+ & Collagen | Wrinkle Appearance Elasticity & Pore Care | Korean Skincare 1.01 fl.oz

medicube$19.97496 rev

6mo ago

Easydew DW-EGF Melatoning Ampoule 5X - Hydrating Dark Spot Serum with Niacinamide & Glutathione for Uneven Skin - Fast Absorbing Day & Night Ampoule Korean Skin Care (Pump 0.27 fl oz EGF 5X)

EASYDEW$16.59391 rev

10mo ago

The Ordinary GF 15% Solution Anti-Aging Formula for Visible Skin & Wrinkle Repair 1 Fl Oz

The Ordinary$14.962,226 rev

1y ago

DearKlairs Rich Moist Soothing Cream | Korean Face Moisturizer for Dry&Sensitive Skin with Ceramide Centella Asiatica & Beta-Glucan Skin Barrier Repair 24-Hour Hydration 2.82 Fl Oz

DearKlairs$16.591,610 rev

5y ago

DearKlairs Midnight Blue Calming Cream | Face Moisturizer for Redness Relief with Guaiazulene EGF & Ceramide Non-Greasy Korean Vegan Skincare for Sensitive Skin 2.11 oz

DearKlairs$17.363,077 rev

7y ago

What buyers say about egf serum

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin18%

“It really helps my skin”

Quality-Overall11%

“Its also super affordable for the quality”

Soft Feel10%

“Skin feels softer too”

Moist/Dry9%

“Very good moisturiser”

Value For Money6%

“Affordable”

Suitability Dry Skin5%

“I have sensitive and dry skin, so I was very happy about that”

Absorbency4%

“Absorbs well too”

Symptom Reduction4%

“I had finally gotten my acne under control”

Brightness/Shine/Glow3%

“Nice Glow”

Allergies3%

“No skin irritation”

What buyers complain about

Functionality-Overall12%

“So far no results”

Allergies7%

“Allergic reaction”

Skin Health5%

“sticky on my skin”

Moist/Dry5%

“Not very hydrating”

Symptom Reduction4%

“my fine lines gotten longer too”

Value For Money4%

“Waste of money”

Advertised Vs Actual Product3%

“Not true”

Dilute/Watery3%

“Its like water”

Oily/Greasy3%

“The only negative I have of this is that it feels oily”

Suitability Dry Skin3%

“I have dry sensitive skin and kp”

Top return reasons

Functionality-Overall16%

Value For Money13%

Advertised Vs Actual Product12%

Moist/Dry5%

Smell5%

Skin Health4%

Leak-Proof4%

Product Condition4%

Size-Overall3%

Defective Material/Parts3%

Common questions

Is egf serum profitable to sell on Amazon United States?: The niche generates $238K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +42.4%. Flapen's verdict: Skip it (49/100).
How competitive is the egf serum niche?: 4 brands and 18 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in egf serum?: Top complaints mined from reviews: Functionality-Overall, Allergies, Skin Health. The return rate is 0.7%.
When does demand for egf serum peak?: Demand peaks in Jun; the busiest month runs 2.2× the quietest.
What does it cost to enter the egf serum niche?: Listings span $11.86–$25.06; the average listing price is $17.43 (sweet spot $15–$100). The average incumbent carries 2,800 reviews — the moat a new listing must climb.