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Effaclar Salicylic Acid Acne Treatment Serum

Fail

The top 5 brands take 100% of clicks, so Effaclar Salicylic Acid Acne Treatment Serum is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$156K/yr90K searches / yr
90-day growth
+13.0%search demand this quarter
Competition
94%top-5 click share · 2 brands · 4 sellers

Flapen Score

Effaclar Salicylic Acid Acne Treatment Serum against its category

The dotted line is the Beauty & Personal Care average. Past it, Effaclar Salicylic Acid Acne Treatment Serum is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Effaclar Salicylic Acid Acne Treatment Serum market on Amazon at a glance

Shoppers on Amazon United States searched for Effaclar Salicylic Acid Acne Treatment Serum 90K times last year and spent an estimated $156K. All 2 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+13.0%
Conversion, latest week
6.6%
Market size, estimated
$156Ka year
Peak month
July1.2× the quietest month
Top search term
la roche posay salicylic acid29K searches a year

02 · Price

A sale here is worth $26.29.

Listings sell for $26.29 on average, from $6.52 to $42.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At $26.29 that is $26K to $33K a year per listing.

Average price
$26.29inside the $15 to $100 sweet spot
Price range
$6.52–$42.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
$26K–$33K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #150 within Serums. It carries 10,875 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#150in Serums
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
10,875per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Effaclar Salicylic Acid Acne Treatment Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%
  • Open — no brand owns it (0%)

Demand

Effaclar Salicylic Acid Acne Treatment Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Effaclar Salicylic Acid Acne Treatment Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • la roche posay salicylic acid29K/yr
  • la roche posay effaclar serum ultra concentrate9K/yr
  • salicylic acid la roche posay9K/yr
  • la roche salicylic acid8K/yr
  • effaclar salicylic acid acne treatment serum8K/yr
  • la roche posay effaclar salicylic acid acne treatment6K/yr
  • la roche posay salicylic acid serum5K/yr
  • acido salicilico la roche posay5K/yr
  • la roche posay pore minimizer4K/yr
  • effaclar serum ultra concentre2K/yr

Reviews and returns

What reviews say buyers love and hate about Effaclar Salicylic Acid Acne Treatment Serum

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Suitability Combination Skin”
13%of negative reviews mention “Smell”
0.5%of orders come back
“Heavily scented”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Effaclar Salicylic Acid Acne Treatment Serum questions

Answered from the same tracked data.