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54

eelhoe tanning gel

Worth a look

Shows a sweet-spot price point ($29.20 avg), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 28Growth 78Conversion 69Competition 20Returns 91Price range 93Avg price 95Brand share 6Review moat 24Quality gap 80

Avg price

Incredible$29.20

avg listing price — sweet spot $15–$100

Price range

Great$14.12–$49.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Great+67.7%

90-day search growth — must beat 0% to launch

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay$118K

$118K/yr · 64K searches

Review moat

Bad5,014.36

avg incumbent reviews — the moat a new listing must climb

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, eelhoe tanning gel is a $118K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 54/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

eelhoe tanning gel market data

Units sold / yr
4K–5K
avg 250–500/product
Revenue / yr
$117K–$146K
units × avg price
Conversion rate
6.3%
Avg BSR
#117
Page quality
0%
Prime
100%
Sponsored
91%
Out of stock
0.0%
Avg brand age
59 months
Avg seller age
139 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

27

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • BYROKKO SHINEBROWN49%
  • Bangberry22%
  • Carroten19%
  • Malibu5%
  • 2Bmagic3%
  • Maui Babe3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +67.7% search growth over the last 90 days.
5K3KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 18.9×

Top eelhoe tanning gel search terms

  • shine brown21K/yr
  • tanning butter13K/yr
  • shine brown tanning cream10K/yr
  • tanning cream for sun5K/yr
  • sunbronze ultra tanning butter5K/yr
  • bangberry sunbronze ultra tanning butter2K/yr
  • sun bronze2K/yr
  • sunbronze2K/yr
  • sun bronze ultra tanning butter2K/yr
  • soft brown1K/yr
All search terms

Top eelhoe tanning gel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$12K20%$24K30%$35K40%$47K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about eelhoe tanning gel

What buyers praise and complain about, mined from review topics.

What buyers love

Smell16%

“The scent is light”

Color11%

“Good color”

Quality-Overall11%

“Product is satisfactory”

Efficiency9%

“Great product works very well”

Suitability Combination Skin8%

“works great for a dark natural tan”

Brightness/Shine/Glow5%

“Nice glow”

Value For Money4%

“Worth the money”

Moist/Dry3%

“It is very moisturizing for sure”

Advertised Vs Actual Product3%

“Does what it says”

Suitability Colored Hair2%

“It enhances your color as your tan”

What buyers complain about

Smell10%

“The smell is horrible”

Stain Resistance9%

“stains things veryyyy easily”

Functionality-Overall8%

“I seen no results”

Value For Money8%

“Expensive”

Oily/Greasy8%

“It's extremely oily”

Size-Overall6%

“So small”

Color6%

“Product came in a different color than me”

Allergies5%

“Allergic reaction”

Advertised Vs Actual Product2%

“Unlike what the description states”

Product Condition2%

“Looked used”

Top return reasons

Size-Overall33%
Smell9%
Functionality-Overall8%
Value For Money8%
Advertised Vs Actual Product8%
Leak-Proof7%
Oily/Greasy4%
Stain Resistance4%
Product Condition4%
Color3%

Common questions

Is eelhoe tanning gel profitable to sell on Amazon United States?
The niche generates $118K/yr across 11 tracked products. 90-day search growth is +67.7%. Flapen's verdict: Worth a look (54/100).
How competitive is the eelhoe tanning gel niche?
6 brands and 27 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in eelhoe tanning gel?
Top complaints mined from reviews: Smell, Stain Resistance, Functionality-Overall. The return rate is 1.2%.
When does demand for eelhoe tanning gel peak?
Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 18.9× the quietest.
What does it cost to enter the eelhoe tanning gel niche?
Listings span $14.12–$49.83; the average listing price is $29.20 (sweet spot $15–$100). The average incumbent carries 5,014 reviews — the moat a new listing must climb.