Edge Growth Hair Treatment for Black Hair

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months

74K

Growth, 90 days vs prior 90

-7.6%

Conversion, latest week

2.1%

Market size, estimated

$33Ka year

Peak month

September4.6× the quietest month

Top search term

fari oil43K searches a year

Listings sell for $21.52 on average, from $18.13 to $33.25. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $21.52 that is $2K to $5K a year per listing.

Average price

$21.52inside the $15 to $100 sweet spot

Price range

$18.13–$33.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.6%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.5% of listings are out of stock. The average listing ranks #1,237 within Hair Treatment Oils. It carries 607 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

24.5%

Average rank

#1,237in Hair Treatment Oils

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

607per listing

Listings tracked

5

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months