Edge Control
MaybeAn estimated 0.7% of orders come back. But prices span $4.05–$16.30, mostly outside the sweet spot, so Edge Control is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $3.2M/yr3.9M searches / yr
- 90-day growth
- +2.8%search demand this quarter
- Competition
- 72%top-5 click share · 10 brands · 75 sellers
Flapen Score
Edge Control against its category
The dotted line is the Beauty & Personal Care average. Past it, Edge Control is stronger. Inside it, weaker.
Market
The Edge Control market on Amazon at a glance
Shoppers on Amazon United States searched for Edge Control 3.9M times last year and spent an estimated $3.2M. The top 5 brands take 87% of clicks. Demand peaks in Aug. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.2M a year.
- Searches, last 12 months
- 3.9M
- Growth, 90 days vs prior 90
- +2.8%
- Conversion, latest week
- 8.8%
- Market size, estimated
- $3.2Ma year
- Peak month
- August1.7× the quietest month
- Top search term
- edge control1.9M searches a year
02 · Price
A sale here is worth $9.38.
Listings sell for $9.38 on average, from $4.05 to $16.30. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At $9.38 that is $188K to $235K a year per listing.
- Average price
- $9.38under the $15 to $100 sweet spot
- Price range
- $4.05–$16.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $188K–$235K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Gels. It carries 5,647 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #103in Gels
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 5,647per listing
- Listings tracked
- 15
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Edge Control products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
75
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
9%
- Brand 134%
- Brand 229%
- Brand 310%
- Brand 48%
- Brand 57%
- Brand 63%
- Open — no brand owns it (4 brands, 9%)
Demand
Edge Control search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.7×
Search terms
Top Edge Control search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- edge control1.9M/yr
- bask and lather edge control647K/yr
- edge booster361K/yr
- edge control gel for black women218K/yr
- edge gel142K/yr
- ebin edge control95K/yr
- edge fixer70K/yr
- edge booster edge control85K/yr
- edge control gel62K/yr
- she is bomb edge control34K/yr
Reviews and returns
What reviews say buyers love and hate about Edge Control
We read the reviews and the return reasons for every product selling here.
“Leaves residue”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Edge Control questions
Answered from the same tracked data.









