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Edge

Fail

Buyers convert on only 0.7% of searches, so Edge is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$182K/yr344K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
63%top-5 click share · 13 brands · 256 sellers

Flapen Score

Edge against its category

The dotted line is the Beauty & Personal Care average. Past it, Edge is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Edge market on Amazon at a glance

Shoppers on Amazon United States searched for Edge 344K times last year and spent an estimated $182K. The top 5 brands take 84% of clicks. Demand peaks in Jun–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.

Searches, last 12 months
344K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
0.7%
Market size, estimated
$182Ka year
Peak month
December1.8× the quietest month
Top search term
edge281K searches a year

02 · Price

A sale here is worth $81.36.

Listings sell for $81.36 on average, from $4.05 to $424.83. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $81.36 that is $0 to $8K a year per listing.

Average price
$81.36inside the $15 to $100 sweet spot
Price range
$4.05–$424.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Gels. It carries 3,629 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#61in Gels
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
3,629per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Edge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 flat

Sellers

256

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

12%

  • Brand 136%
  • Brand 220%
  • Brand 313%
  • Brand 411%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 12%)

Demand

Edge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Dec · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Edge

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Residue”
0.8%of orders come back
“Leaves residue”
A buyer, on “Residue”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Edge questions

Answered from the same tracked data.