- Flapen Score
- 41 / 100Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 4841
- Market size
- $182K/yr344K searches / yr
- 90-day growth
- +8.2%search demand this quarter
- Competition
- 63%top-5 click share · 13 brands · 256 sellers
Flapen Score
Edge against its category
The dotted line is the Beauty & Personal Care average. Past it, Edge is stronger. Inside it, weaker.
Market
The Edge market on Amazon at a glance
Shoppers on Amazon United States searched for Edge 344K times last year and spent an estimated $182K. The top 5 brands take 84% of clicks. Demand peaks in Jun–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.
- Searches, last 12 months
- 344K
- Growth, 90 days vs prior 90
- +8.2%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $182Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- edge281K searches a year
02 · Price
A sale here is worth $81.36.
Listings sell for $81.36 on average, from $4.05 to $424.83. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $81.36 that is $0 to $8K a year per listing.
- Average price
- $81.36inside the $15 to $100 sweet spot
- Price range
- $4.05–$424.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Gels. It carries 3,629 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #61in Gels
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 3,629per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Edge products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Edge Shaving Gel for Men 9.5oz 2 Pack Mens Shave Gel with Aloe Mens Shaving Cream Sensitive Skin Shave Gel - Moisturizes Protects and Soothes
- Price
- $9.54
- Rating
- 4.7/5
- Reviews
- 5,604
- Age
- 2y ago

Kiss Colors & Care Maximum Hold Edge Fixer Gel for Curly Hair Sweet Peach Scent 1.01 Fl oz/30 ml Infused with Biotin B7 24hr Edge Control & Flyaway Hair Tamer Non-Flaking Non-Greasy Styling Gel
- Price
- $4.05
- Rating
- 4.5/5
- Reviews
- 1,691
- Age
- 1y ago

BASK & LATHER Strong Hold Edge Control Gel with Castor Oil Non-Greasy Non-Flaking No White Cast Long Lasting Supports Hair Growth Natural Formula For All Hair Types 5.3 Fl Oz
- Price
- $16.30
- Rating
- 4.2/5
- Reviews
- 16,884
- Age
- 2y ago

PlayStation DualSense Edge Wireless Controller - Midnight Black
- Price
- $183.48
- Rating
- 4.6/5
- Reviews
- 1,626
- Age
- 1y ago

Edge 84130-3 Insight CTS3
- Price
- $423.26
- Rating
- 4.3/5
- Reviews
- 1,083
- Age
- 6y ago
Trending
estimated 90-day click momentum
EDGE PUMP All-Star Nitric Oxide Pump Formula | Max-Dose NO Boosters for Extreme Muscle Pumps | Stimulant-Free (Vein Nectar)
- Price
- $43.31
- Rating
- 4.2/5
- Reviews
- 89
- Age
- 6y ago

KISS COLORS & CARE Extreme Hold Edge Fixer Hair Gel 24 Hour Maximum Hold Ultimate Styling Control No Flake Formula For Coarser Coily Hair 3.38 oz (100 mL) - Fragrance Free
- Price
- $8.67
- Rating
- 4.5/5
- Reviews
- 436
- Age
- 2y ago

Motorola Edge | 2024 | Unlocked | Made for US 8/256GB | 50MP Camera | Midnight Blue
- Price
- $259.67
- Rating
- 4.3/5
- Reviews
- 822
- Age
- 2y ago

AllDay Locks Edge Gel Extreme Hold - Hair Gel for Maximum Control & Braiding Natural Edge Lock & Fixer for Women & Men Sleek Moisturizing Formula No Frizz Flakes or Grease - 5 oz Jar
- Price
- $10.08
- Rating
- 4.6/5
- Reviews
- 1,612
- Age
- 3y ago

PlayStation DualSense Edge Wireless Controller - Midnight Black
- Price
- $183.48
- Rating
- 4.6/5
- Reviews
- 1,626
- Age
- 1y ago
Newest
by launch date
PlayStation DualSense Edge Wireless Controller - Midnight Black
- Price
- $183.48
- Rating
- 4.6/5
- Reviews
- 1,626
- Age
- 1y ago

Kiss Colors & Care Maximum Hold Edge Fixer Gel for Curly Hair Sweet Peach Scent 1.01 Fl oz/30 ml Infused with Biotin B7 24hr Edge Control & Flyaway Hair Tamer Non-Flaking Non-Greasy Styling Gel
- Price
- $4.05
- Rating
- 4.5/5
- Reviews
- 1,691
- Age
- 1y ago

8.25 OZ Edge Control Wax for Women Strong Hold Non-greasy Edge Smoother Edge Control for Back Hair Extreme Hold Pack Hair Gel for All Hair Types No Flaking Extra Hold Water-based Edge Stay Gel Set
- Price
- $12.08
- Rating
- 4.5/5
- Reviews
- 2,029
- Age
- 2y ago

Edge Shaving Gel for Men 9.5oz 2 Pack Mens Shave Gel with Aloe Mens Shaving Cream Sensitive Skin Shave Gel - Moisturizes Protects and Soothes
- Price
- $9.54
- Rating
- 4.7/5
- Reviews
- 5,604
- Age
- 2y ago

Motorola Edge | 2024 | Unlocked | Made for US 8/256GB | 50MP Camera | Midnight Blue
- Price
- $259.67
- Rating
- 4.3/5
- Reviews
- 822
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
256
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 99%
Open market
12%
- Edge36%
- KISS COLORS & CARE20%
- PlayStation13%
- BASK & LATHER11%
- Goiple4%
- Edge Products3%
- Open — no brand owns it (7 brands, 12%)
Demand
Edge search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Dec · busiest ÷ quietest = 1.8×
Reviews and returns
What reviews say buyers love and hate about Edge
We read the reviews and the return reasons for every product selling here.
“Leaves residue”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Edge questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









