Eczema Face Wash
FailShoppers spend an estimated $47K a year here, so Eczema Face Wash is a Fail.
- Flapen Score
- 42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 4842
- Market size
- $47K/yr49K searches / yr
- 90-day growth
- -11.2%search demand this quarter
- Competition
- 60%top-5 click share · 12 brands · 78 sellers
Flapen Score
Eczema Face Wash against its category
The dotted line is the Beauty & Personal Care average. Past it, Eczema Face Wash is stronger. Inside it, weaker.
Market
The Eczema Face Wash market on Amazon at a glance
Shoppers on Amazon United States searched for Eczema Face Wash 49K times last year and spent an estimated $47K. The top 5 brands take 78% of clicks. Demand peaks in Feb. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- -11.2%
- Conversion, latest week
- 7.3%
- Market size, estimated
- $47Ka year
- Peak month
- February6.4× the quietest month
- Top search term
- eczema face wash40K searches a year
02 · Price
A sale here is worth $13.10.
Listings sell for $13.10 on average, from $5.73 to $19.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $13.10 that is $1K to $3K a year per listing.
- Average price
- $13.10under the $15 to $100 sweet spot
- Price range
- $5.73–$19.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #179 within Cleansers. It carries 20,746 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #179in Cleansers
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 20,746per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Eczema Face Wash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ECZEMA HONEY Oatmeal Facial Cleanser - Natural Eczema Face Wash Prevents Breakouts - Daily Gentle Face Cleanser for Dry Itchy Sensitive & Irritable Skin (6 Oz)
- Price
- $19.60
- Rating
- 4.5/5
- Reviews
- 630
- Age
- 4y ago

Aveeno Calm + Restore Nourishing Oat Face Cleanser Daily Hydrating Facial Cleanser for Sensitive Skin with Nourishing Oat & Feverfew Hypoallergenic Non-Comedogenic Fragrance-Free 7.8 Fl Oz
- Price
- $9.02
- Rating
- 4.5/5
- Reviews
- 10,025
- Age
- 6y ago

Vanicream Gentle Facial Cleanser with Pump Dispenser - 8 fl oz - Formulated Without Common Irritants for Those with Sensitive Skin
- Price
- $9.21
- Rating
- 4.7/5
- Reviews
- 34,407
- Age
- 12y ago

La Roche-Posay Lipikar AP+ Gentle Foaming Moisturizing Wash Shea Butter + Niacinamide + Glycerin Moisturizing Body Wash For Dry Skin National Eczema Association Accepted Soap Free
- Price
- $18.66
- Rating
- 4.7/5
- Reviews
- 7,475
- Age
- 5y ago

Aveeno Eczema Therapy Rescue Relief Treatment Gel Cream Daily 2% Colloidal Oatmeal Skin Protectant Formula Instantly Soothes & Cools Itchy Dry Skin Flare-Ups Steroid & Fragrance Free 5.0 oz
- Price
- $12.88
- Rating
- 4.5/5
- Reviews
- 3,633
- Age
- 4y ago
Trending
estimated 90-day click momentum
Neutrogena Ultra Gentle Foaming Facial Cleanser Fragrance Free Hydrating Face Wash for Sensitive Skin Daily Non Over Drying Makeup Remover Hypoallergenic Soap & Dye Free Non-Comedogenic 16 Fl Oz
- Price
- $9.65
- Rating
- 4.6/5
- Reviews
- 9,094
- Age
- 6y ago

Naturium Multi-Calm Cream Cleanser Hydrating Face Wash for Eczema-Prone Skin 210 mL / 7.1 fl oz
- Price
- $19.12
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 5mo ago

ECZEMA HONEY Soothing Facial Cream - Eczema Lotion for Face Eyelids Lips and More - Natural Dry Skin Repair (2 Oz)
- Price
- $19.78
- Rating
- 4.4/5
- Reviews
- 1,208
- Age
- 4y ago

La Roche-Posay Lipikar AP+ Gentle Foaming Moisturizing Wash Shea Butter + Niacinamide + Glycerin Moisturizing Body Wash & Face Wash For Dry Skin National Eczema Association Accepted Soap Free
- Price
- $13.49
- Rating
- 4.6/5
- Reviews
- 389
- Age
- 1y ago

Cetaphil Redness Relieving Foaming Face Wash For Sensitive Skin 8 Fl Oz Gently Cleanses & Calms Sensitive Skin Without Over Drying (Packaging May Vary)
- Price
- $8.57
- Rating
- 4.4/5
- Reviews
- 10,941
- Age
- 9y ago
Newest
by launch date
Naturium Multi-Calm Cream Cleanser Hydrating Face Wash for Eczema-Prone Skin 210 mL / 7.1 fl oz
- Price
- $19.12
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 5mo ago

Zinc Face Wash | Zinc Soap Skin Therapy Body Cleanser for Acne Rosacea Eczema Dermatitis Psoriasis Itching | Cleansing Calming Facial Wash | Exfoliating Zinc Face & Body Wash for All Skin Types
- Price
- $7.41
- Rating
- 4.2/5
- Reviews
- 137
- Age
- 1y ago

La Roche-Posay Lipikar AP+ Gentle Foaming Moisturizing Wash Shea Butter + Niacinamide + Glycerin Moisturizing Body Wash & Face Wash For Dry Skin National Eczema Association Accepted Soap Free
- Price
- $13.49
- Rating
- 4.6/5
- Reviews
- 389
- Age
- 1y ago

Eczema Soap Bar for Face and Body All Natural Dermatitis Psoriasis Treatment for Dry Itchy Sensitive Skin Relief Gentle Detoxifying Healing Anti-Itch Oatmeal Goat Milk Wash for Kids & Adults
- Price
- $6.99
- Rating
- 4.6/5
- Reviews
- 577
- Age
- 2y ago

Aveeno Eczema Therapy Rescue Relief Treatment Gel Cream Daily 2% Colloidal Oatmeal Skin Protectant Formula Instantly Soothes & Cools Itchy Dry Skin Flare-Ups Steroid & Fragrance Free 5.0 oz
- Price
- $12.88
- Rating
- 4.5/5
- Reviews
- 3,633
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
78
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
16%
- Aveeno24%
- ECZEMA HONEY23%
- La Roche-Posay13%
- Vanicream10%
- CeraVe8%
- Cetaphil6%
- Open — no brand owns it (6 brands, 16%)
Demand
Eczema Face Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 6.4×
Search terms
Top Eczema Face Wash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eczema face wash40K/yr
- face wash for eczema6K/yr
- eczema cleanser3K/yr
Reviews and returns
What reviews say buyers love and hate about Eczema Face Wash
We read the reviews and the return reasons for every product selling here.
“got irritation skin for this”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eczema Face Wash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









