Is eczema body wash profitable to sell on Amazon United States?

The niche generates $971K/yr across 16 tracked products. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the eczema body wash niche?

11 brands and 84 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in eczema body wash?

Top complaints mined from reviews: Allergies, Smell, Value For Money. The return rate is 0.4%.

When does demand for eczema body wash peak?

Demand peaks in Jul; the busiest month runs 1.7× the quietest.

What does it cost to enter the eczema body wash niche?

Listings span $6.77–$27.77; the average listing price is $14.19 (sweet spot $15–$100). The average incumbent carries 6,500 reviews — the moat a new listing must climb.

eczema body wash

Worth a look

Shows low returns (0.4%), but soft demand (-11.3% this quarter) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Market size

Great$971K

$971K/yr · 658K searches

Avg price

Good$14.19

avg listing price — sweet spot $15–$100

Price range

Good$6.77–$27.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad6,500.44

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, eczema body wash is a $971K/yr Amazon United States market (658K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

eczema body wash market data

Units sold / yr: 60K–80K; avg 3,000–4,000/product
Revenue / yr: $851K–$1.1M; units × avg price
Conversion rate: 10.4%
Avg BSR: #163
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 0.0%
Avg brand age: 73 months
Avg seller age: 128 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

12%

Eucerin53%
Aveeno13%
ECZEMA HONEY9%
La Roche-Posay5%
Vanicream4%
Dermasolve3%
Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.7×

Open Trend

Top eczema body wash search terms

eczema body wash315K/yr -13.3%7.0% conv.
eucerin body wash103K/yr -12.9%13.1% conv.
body wash for eczema43K/yr -10.1%5.5% conv.
anti itch body wash35K/yr +12.8%3.6% conv.
body wash eczema23K/yr +0.6%6.0% conv.
eczema body wash for adults21K/yr -22.8%5.7% conv.
eucerin eczema body wash16K/yr -18.2%17.1% conv.
body wash for itchy skin12K/yr -1.7%3.8% conv.
eucerin eczema relief cream body wash10K/yr -1.5%17.6% conv.
eucerin skin calming body wash15K/yr -21.2%3.0% conv.

All search terms

Top eczema body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Eucerin Eczema Relief Cream and Body Wash Colloidal Oatmeal Enriched Soap Free Eczema Body Wash 13.5 FL OZ Bottle

Eucerin$13.944.6★4,729 rev

Eucerin Advanced Repair Cleansing Body and Face Cleanser Gentle Face and Body Wash for Normal to Dry Sensitive Skin Soap Free and Unscented 16.9 FL OZ Bottle

Eucerin$10.044.7★9,631 rev

Aveeno Skin Relief Body Wash with Triple Oat Complex Fragrance-Free Gentle Daily Body Wash for Sensitive Skin Leaves Itchy Dry Skin Feeling Soothed & Moisturized Value Size 33 Fl Oz

Aveeno$12.484.6★38,003 rev

ECZEMA HONEY Soothing Body Wash - Daily Shower Gel & Eczema Treatment - Sensitive Skin Body Wash for Adults Kids & Babies - Body Cleanser for Eczema Relief (13 Oz)

ECZEMA HONEY$16.804.4★1,070 rev

La Roche-Posay Lipikar AP+ Gentle Foaming Moisturizing Wash Shea Butter + Niacinamide + Glycerin Moisturizing Body Wash For Dry Skin National Eczema Association Accepted Soap Free

La Roche-Posay$18.664.7★7,475 rev

Newest

by launch date

KESMEDIK Tea Tree Body Wash MaxTherapy with Eucalyptus Aloe & 100% Tea Tree Oil for Skin Cleans Soothes and Refreshes Sensitive Itchy Skin Body & Foot Soap for Men & Women 2-Pack

KESMEDIK$21.031,762 rev

1y ago

Dove Fragrance Free Body Wash Soothing Relief Moisturizes eczema-prone skin 5% nourishing serum with colloidal oatmeal 18.5 oz

Dove$9.281,260 rev

2y ago

Lubriderm Advanced Therapy Body Wash Unscented Nourishing Cleanser with Pro-Ceramide Vitamin E & Pro-Vitamin B5 Gently Cleanses Itchy Dry Skin Fragrance Free Hypoallergenic 16 fl. oz

Lubriderm$11.241,046 rev

2y ago

ECZEMA HONEY Soothing Body Wash - Daily Shower Gel & Eczema Treatment - Sensitive Skin Body Wash for Adults Kids & Babies - Body Cleanser for Eczema Relief (13 Oz)

ECZEMA HONEY$16.801,070 rev

3y ago

Eucerin Eczema Relief Complete Care Bundle With Eucerin Eczema Relief Body Wash 13.5 FL OZ and Body Cream 5 OZ

Eucerin$19.121,099 rev

4y ago

What buyers say about eczema body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Excellent Product”

Smell10%

“Amazing smell”

Moist/Dry10%

“Very Moisturizing”

Allergies9%

“no irritation whatsoever”

Soft Feel7%

“smooth and creamy”

Cleansing6%

“Looks clean and feels clean”

Value For Money6%

“great value”

Suitability Dry Skin5%

“Does the job for dry sensitive skin”

Suitability Combination Skin4%

“Great for sensitive skin”

Efficiency4%

“Effective”

What buyers complain about

Allergies19%

“Rash”

Smell14%

“Weird chemical smell”

Value For Money5%

“Not worth the money”

Lather4%

“Doesnt lather”

Moist/Dry4%

“It's VERY dry here”

Leak-Proof4%

“Bottle was leaking”

Functionality-Overall3%

“do not mind using it just not seeing results”

Sensitivity-Overall3%

“Not for sensitive skin”

Suitability Dry Skin2%

“Dries My Skin Drastically”

Skin Health2%

“a very damaged skin barrier”

Top return reasons

Leak-Proof21%

Smell12%

Advertised Vs Actual Product11%

Motor Power7%

Size-Overall6%

Value For Money5%

Functionality-Overall5%

Product Condition3%

Moist/Dry3%

Lather2%

Common questions

Is eczema body wash profitable to sell on Amazon United States?: The niche generates $971K/yr across 16 tracked products. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the eczema body wash niche?: 11 brands and 84 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in eczema body wash?: Top complaints mined from reviews: Allergies, Smell, Value For Money. The return rate is 0.4%.
When does demand for eczema body wash peak?: Demand peaks in Jul; the busiest month runs 1.7× the quietest.
What does it cost to enter the eczema body wash niche?: Listings span $6.77–$27.77; the average listing price is $14.19 (sweet spot $15–$100). The average incumbent carries 6,500 reviews — the moat a new listing must climb.