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Eczema Body Wash

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -11.3% this quarter, so Eczema Body Wash is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$971K/yr658K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
68%top-5 click share · 11 brands · 84 sellers

Flapen Score

Eczema Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Eczema Body Wash is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eczema Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Eczema Body Wash 658K times last year and spent an estimated $971K. The top 5 brands take 84% of clicks. Demand peaks in Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 658K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $971K a year.

Searches, last 12 months
658K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
10.4%
Market size, estimated
$971Ka year
Peak month
July1.7× the quietest month
Top search term
eczema body wash315K searches a year

02 · Price

A sale here is worth $14.19.

Listings sell for $14.19 on average, from $6.77 to $27.77. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $14.19 that is $43K to $57K a year per listing.

Average price
$14.19under the $15 to $100 sweet spot
Price range
$6.77–$27.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$43K–$57K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #163 within Cleansers. It carries 6,500 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#163in Cleansers
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
6,500per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Eczema Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

84

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

12%

  • Brand 153%
  • Brand 213%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 12%)

Demand

Eczema Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Eczema Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eczema body wash315K/yr
  • eucerin body wash103K/yr
  • body wash for eczema43K/yr
  • anti itch body wash35K/yr
  • body wash eczema23K/yr
  • eczema body wash for adults21K/yr
  • eucerin eczema body wash16K/yr
  • body wash for itchy skin12K/yr
  • eucerin eczema relief cream body wash10K/yr
  • eucerin skin calming body wash15K/yr

Reviews and returns

What reviews say buyers love and hate about Eczema Body Wash

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Allergies”
0.4%of orders come back
“Rash”
A buyer, on “Allergies”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Eczema Body Wash questions

Answered from the same tracked data.