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Eco Friendly Shampoo and Conditioner

Maybe

An estimated 0.8% of orders come back. But the top 5 brands take 100% of clicks, so Eco Friendly Shampoo and Conditioner is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$71K/yr51K searches / yr
90-day growth
+14.4%search demand this quarter
Competition
47%top-5 click share · 4 brands · 28 sellers

Flapen Score

Eco Friendly Shampoo and Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Eco Friendly Shampoo and Conditioner is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eco Friendly Shampoo and Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Eco Friendly Shampoo and Conditioner 51K times last year and spent an estimated $71K. All 4 brands take every click. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+14.4%
Conversion, latest week
7.3%
Market size, estimated
$71Ka year
Peak month
July1.4× the quietest month
Top search term
hibar20K searches a year

02 · Price

A sale here is worth $19.20.

Listings sell for $19.20 on average, from $7.98 to $36.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $19.20 that is $0 to $2K a year per listing.

Average price
$19.20inside the $15 to $100 sweet spot
Price range
$7.98–$36.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #451 within Shampoo & Conditioner Sets. It carries 2,646 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#451in Shampoo & Conditioner Sets
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
2,646per listing
Listings tracked
28

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Eco Friendly Shampoo and Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

0%

  • Brand 190%
  • Brand 26%
  • Brand 33%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Eco Friendly Shampoo and Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Eco Friendly Shampoo and Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hibar20K/yr
  • hibar shampoo and conditioner9K/yr
  • travel shampoo bar9K/yr
  • eco friendly shampoo and conditioner4K/yr
  • hi bar4K/yr
  • shampoo and conditioner bars for curly hair3K/yr
  • hi bar shampoo and conditioner2K/yr
  • solid shampoo and conditioner travel400/yr

Reviews and returns

What reviews say buyers love and hate about Eco Friendly Shampoo and Conditioner

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”
9%of negative reviews mention “Lather”
0.8%of orders come back
“Doesnt lather”
A buyer, on “Lather”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Eco Friendly Shampoo and Conditioner questions

Answered from the same tracked data.