eco friendly hand soap
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Good+28.5%90-day search growth — must beat 0% to launch
Price range
Good$4.45–$27.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$351K$351K/yr · 178K searches
Avg price
Okay$11.55avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad11,256.88avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, eco friendly hand soap is a $351K/yr Amazon United States market (178K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
eco friendly hand soap market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- $347K–$462K
- units × avg price
- Conversion rate
- 17.1%
- Avg BSR
- #85
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 32%
- Out of stock
- 0.8%
- Avg brand age
- 66 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
666
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
43%
Top 20: 85%
Open market
0%
- Mrs. MEYER'S62%
- Cleancult35%
- YUNLOVXEE3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +28.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top eco friendly hand soap search terms
- clean cult hand soap38K/yr
- mrs meyers rain water33K/yr
- meyers rain water20K/yr
- clean cult hand soap refill10K/yr
- meyers hand soap rain water10K/yr
- cleancult hand soap7K/yr
- rain water mrs meyers8K/yr
- mrs meyers rainwater6K/yr
- mrs meyers hand soap rain water7K/yr
- mrs meyers rain water hand soap6K/yr
Top eco friendly hand soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MRS. MEYERS CLEAN DAY Hand Soap Refill Rain Water Scent 33 Fl Oz Bottle
Mrs. MEYER'S$7.834.7★92,922 rev
Mrs. Meyers Clean Day Hand Soap Rain Water Scent 12.5 Fl Oz
Mrs. MEYER'S$4.454.7★23,877 rev
MRS. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Rain Water Scent 16 Fl Oz Bottle
Mrs. MEYER'S$4.864.8★1,360 rev
Cleancult Liquid Hand Soap Refill - Lemon Verbena - Moisturizes Dry & Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack
Cleancult$6.364.4★6,649 rev
Cleancult Liquid Hand Soap Refill - Water Blossom - Moisturizes Dry & Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack
Cleancult$6.484.4★6,649 rev
Newest
by launch date
Cleancult Liquid Hand Soap Refill - Juniper Sandalwood - Gentle On Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack
Cleancult$7.076,649 rev
Mrs. MEYERS CLEAN DAY Multi-Surface Everyday Concentrate Rain Water Scent 32 Fl Oz Bottle
Mrs. MEYER'S$10.17260 rev
MRS. MEYERS CLEAN DAY Fabric Freshener Rain Water Scent 20 Ounce Bottle
Mrs. MEYER'S$8.0751 rev
MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Rain Water 1 warmer and .67 fl oz refill
Mrs. MEYER'S$8.081,351 rev
MRS. MEYERS CLEAN DAY Scented Oil Refills Rain Water contains 4 .67 fl oz refills
Mrs. MEYER'S$20.821,351 rev
Trending
90-day click momentum
YUNLOVXEE Rain Poncho Raincoats for Adult Reusable - 2-5 Pack EVA Waterproof Rain Coat with Hood Rain Gear for Men Women (Pink+Purple)
YUNLOVXEE$10.124.4★
MRS. MEYERS CLEAN DAY Hand Soap Made with Essential Oils Rain Water 12.5 fl. oz - Pack of 6
Mrs. MEYER'S$24.494.8★
Cleancult Liquid Hand Soap Refill - Juniper Sandalwood - Gentle On Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack
Cleancult$7.074.4★
Mrs. MEYERS CLEAN DAY Multi-Surface Everyday Concentrate Rain Water Scent 32 Fl Oz Bottle
Mrs. MEYER'S$10.174.9★
MRS. MEYERS CLEAN DAY Scented Oil Refills Rain Water contains 4 .67 fl oz refills
Mrs. MEYER'S$20.824.3★
What buyers say about eco friendly hand soap
What buyers praise and complain about, mined from review topics.What buyers love
“Clean scent”
“Excellent Product”
“Cleans well”
“Good value for the money”
“Feels clean”
“makes my hands feel soft”
“does not dry out my hands”
“Item arrived as described”
“Great freshness”
“– Pump dispenses a good amount without too much fuss — simple and effective”
What buyers complain about
“disgusting smell”
“Smaller than expected”
“Leaked in the packaging”
“Not worth it”
“Very Drying”
“Caused an allergic reaction”
“Watery”
“weak even though I put it in small bathroom”
“and they just break apart way to easily”
“not the multi-purpose cleaner or hand soap”
Top return reasons
Common questions
- Is eco friendly hand soap profitable to sell on Amazon United States?
- The niche generates $351K/yr across 34 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +28.5%. Flapen's verdict: Worth a look (57/100).
- How competitive is the eco friendly hand soap niche?
- 3 brands and 666 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in eco friendly hand soap?
- Top complaints mined from reviews: Smell, Size-Overall, Leak-Proof. The return rate is 0.2%.
- When does demand for eco friendly hand soap peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the eco friendly hand soap niche?
- Listings span $4.45–$27.23; the average listing price is $11.55 (sweet spot $15–$100). The average incumbent carries 11,257 reviews — the moat a new listing must climb.