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Eco Friendly Hand Soap

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so Eco Friendly Hand Soap is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$351K/yr178K searches / yr
90-day growth
+28.5%search demand this quarter
Competition
43%top-5 click share · 3 brands · 666 sellers

Flapen Score

Eco Friendly Hand Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Eco Friendly Hand Soap is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eco Friendly Hand Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Eco Friendly Hand Soap 178K times last year and spent an estimated $351K. All 3 brands take every click. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 17.1% of those searches ended in a purchase.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.1% of those searches ended in a purchase. Searches in the last 90 days moved +28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $351K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
+28.5%
Conversion, latest week
17.1%
Market size, estimated
$351Ka year
Peak month
June1.8× the quietest month
Top search term
clean cult hand soap38K searches a year

02 · Price

A sale here is worth $11.55.

Listings sell for $11.55 on average, from $4.45 to $27.23. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $11.55 that is $9K to $12K a year per listing.

Average price
$11.55under the $15 to $100 sweet spot
Price range
$4.45–$27.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$12K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

32% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #85 within Cleansers. It carries 11,257 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
97%
Out of stock, average day
0.8%
Average rank
#85in Cleansers
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
11,257per listing
Listings tracked
34

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
66 months

Products

Top Eco Friendly Hand Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 rising

Sellers

666

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 85%

Open market

0%

  • Brand 162%
  • Brand 235%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Eco Friendly Hand Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Eco Friendly Hand Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clean cult hand soap38K/yr
  • mrs meyers rain water33K/yr
  • meyers rain water20K/yr
  • clean cult hand soap refill10K/yr
  • meyers hand soap rain water10K/yr
  • cleancult hand soap7K/yr
  • rain water mrs meyers8K/yr
  • mrs meyers rainwater6K/yr
  • mrs meyers hand soap rain water7K/yr
  • mrs meyers rain water hand soap6K/yr

Reviews and returns

What reviews say buyers love and hate about Eco Friendly Hand Soap

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Smell”
39%of negative reviews mention “Smell”
0.2%of orders come back
“disgusting smell”
A buyer, on “Smell”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Eco Friendly Hand Soap questions

Answered from the same tracked data.