Easy Apply Eyelashes
FailShoppers spend an estimated $60K a year here, so Easy Apply Eyelashes is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $60K/yr72K searches / yr
- 90-day growth
- +7.2%search demand this quarter
- Competition
- 50%top-5 click share · 14 brands · 72 sellers
Flapen Score
Easy Apply Eyelashes against its category
The dotted line is the Beauty & Personal Care average. Past it, Easy Apply Eyelashes is stronger. Inside it, weaker.
Market
The Easy Apply Eyelashes market on Amazon at a glance
Shoppers on Amazon United States searched for Easy Apply Eyelashes 72K times last year and spent an estimated $60K. The top 5 brands take 82% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- +7.2%
- Conversion, latest week
- 8.1%
- Market size, estimated
- $60Ka year
- Peak month
- March1.4× the quietest month
- Top search term
- natural fakelashes12K searches a year
02 · Price
A sale here is worth $10.36.
Listings sell for $10.36 on average, from $4.36 to $27.14. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $10.36 that is $1K to $3K a year per listing.
- Average price
- $10.36under the $15 to $100 sweet spot
- Price range
- $4.36–$27.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #307 within Makeup Brushes & Tools. It carries 4,252 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #307in Makeup Brushes & Tools
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 4,252per listing
- Listings tracked
- 30
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Easy Apply Eyelashes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
72
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
50%
Top 20: 89%
Open market
15%
- Brand 148%
- Brand 216%
- Brand 313%
- Brand 43%
- Brand 53%
- Brand 63%
- Open — no brand owns it (8 brands, 15%)
Demand
Easy Apply Eyelashes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Easy Apply Eyelashes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- natural fakelashes12K/yr
- ardell 1107K/yr
- ardell lashes 1104K/yr
- light lashes6K/yr
- natural short lashes6K/yr
- ardell 110 eyelashes6K/yr
- small lashes natural look5K/yr
- natural lashes with glue5K/yr
- false eyelashes clear band3K/yr
- short fake eyelashes3K/yr
Reviews and returns
What reviews say buyers love and hate about Easy Apply Eyelashes
We read the reviews and the return reasons for every product selling here.
“Don't stick well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Easy Apply Eyelashes questions
Answered from the same tracked data.