Is earth science deodorant profitable to sell on Amazon United States?

The niche generates $51K/yr across 25 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Skip it (42/100).

How competitive is the earth science deodorant niche?

6 brands and 702 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in earth science deodorant?

Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.9%.

What does it cost to enter the earth science deodorant niche?

Listings span $7.24–$33.54; the average listing price is $13.25 (sweet spot $15–$100). The average incumbent carries 16,297 reviews — the moat a new listing must climb.

earth science deodorant

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Price range

Good$7.24–$33.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$13.25

avg listing price — sweet spot $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad16,297.44

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-19.4%

90-day search growth — must beat 0% to launch

Market size

Bad$51K

$51K/yr · 43K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, earth science deodorant is a $51K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 42/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

earth science deodorant market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $53K–$66K; units × avg price
Conversion rate: 8.9%
Avg BSR: #373
Page quality: 0%
Prime: 88%
Sponsored: 56%
Out of stock: 4.5%
Avg brand age: 78 months
Avg seller age: 129 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

702

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

Tom's of Maine86%
Native5%
Schmidt's4%
Desert Essence2%
Salt & Stone2%
HIBAR1%

Demand

Weekly Amazon search volume, last 15 weeks — -19.4% search growth over the last 90 days.

Open Trend

Top earth science deodorant search terms

earth science deodorant15K/yr -28.0%1.6% conv.
tom deodorant for women6K/yr -7.9%11.0% conv.
toms of maine deodorant women4K/yr -10.6%13.4% conv.
tom s deodorant for women4K/yr -20.4%16.6% conv.
toms apricot deodorant3K/yr -10.9%6.1% conv.
toms womens deodorant3K/yr -7.8%15.0% conv.
liken plant deodorant3K/yr -14.6%1.8% conv.
deodorant women toms2K/yr +1.7%16.9% conv.
tom s deodorant women aluminum free2K/yr -52.0%10.8% conv.

All search terms

Top earth science deodorant products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Toms of Maine Wild Lavender Natural Deodorant for Men and Women Aluminum Free No Artificial Fragrances Dyes or Preservatives Baking Soda Free 48-Hour Odor Protection 3.25 oz (2 Pack)

Tom's of Maine$15.284.4★3,962 rev

Toms of Maine Unscented Natural Deodorant Aluminum Free Clear Application Odor & Wetness Protection Naturally Derived Ingredients 3.25 oz (2 Pack)

Tom's of Maine$14.564.5★1,695 rev

Toms of Maine Wild Lavender Natural Deodorant for Men and Women Aluminum Free No Artificial Fragrances Dyes or Preservatives Baking Soda Free 48-Hour Odor Protection 3.25 oz

Tom's of Maine$7.554.3★2,043 rev

Toms of Maine Unscented Natural Deodorant for Men and Women Aluminum Free No Artificial Fragrances Dyes or Preservatives Baking Soda Free 48 Hour Odor Protection 3.25 oz

Tom's of Maine$7.764.2★770 rev

Toms of Maine Rose Vanilla Aluminum Free Natural Deodorant For Women & Men | Goes on Clear | Odor & Wetness Protection | Naturally Derived and Moisture-Locking Ingredients | 3.25 oz

Tom's of Maine$8.084.3★665 rev

Newest

by launch date

Toms of Maine Tropical Island Antiperspirant for Men and Women No Artificial Fragrances Dyes or Preservatives Baking Soda Free 48-Hour Odor and Sweat Protection 3.25 oz

Tom's of Maine$8.0943 rev

7mo ago

Native Deodorant Contains Naturally Derived Ingredients 72 Hour Odor Control Deodorant for Women and Men Aluminum Free Sea Salt & Cedar 2.3 oz (Pack of 2)

Native$18.89711 rev

7mo ago

HiBAR - Eucalyptus & Mint Plastic Free Deodorant - Natural Deodorant - All-Day Protection - With Sunflower Seed Wax Rice Bran & Shea Butter - Plastic Paraben & Aluminum-Free - Vegan - 1 Pack

HIBAR$13.24472 rev

1y ago

Toms of Maine Wild Lavender Natural Deodorant for Men and Women Aluminum Free No Artificial Fragrances Dyes or Preservatives Baking Soda Free 48-Hour Odor Protection 3.25 oz (2 Pack)

Tom's of Maine$15.283,962 rev

2y ago

Toms of Maine Unscented Natural Deodorant Aluminum Free Clear Application Odor & Wetness Protection Naturally Derived Ingredients 3.25 oz (2 Pack)

Tom's of Maine$14.561,695 rev

2y ago

What buyers say about earth science deodorant

What buyers praise and complain about, mined from review topics.

What buyers love

Smell48%

“Clean scent”

Quality-Overall8%

“Excellent Product”

Allergies4%

“Great for allergies”

Efficiency4%

“It does the job beautifully”

Durability3%

“Lasts All Day”

Value For Money3%

“Fair price”

Advertised Vs Actual Product2%

“As advertised”

Ingredients-Overall2%

“Love the ingredients”

Toxic/Chemical Free1%

“Chemical free”

Moist/Dry1%

“It keeps my dry all day”

What buyers complain about

Smell28%

“Weird scent”

Allergies11%

“Skin Rash”

Functionality-Overall9%

“It was not effective”

Value For Money7%

“But Expensive”

Durability5%

“fall out of the container”

Stain Resistance2%

“LEAVES STAINS”

Moist/Dry2%

“Arrived dried out”

Residue1%

“Chalky residue”

Ingredients-Overall1%

“its ingredients are highly irritating”

Sensitivity-Overall1%

“I do not recommend if you have sensitive skin”

Top return reasons

Smell59%

Functionality-Overall11%

Advertised Vs Actual Product8%

Product Condition3%

Defective Material/Parts3%

Value For Money2%