earth harbor
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$23.37avg listing price — sweet spot $15–$100
Review moat
Great119.31avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.51–$39.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Market size
Bad$61K$61K/yr · 73K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, earth harbor is a $61K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
earth harbor market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $70K–$93K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #1,801
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 5.8%
- Avg brand age
- 58 months
- Avg seller age
- 111 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
1 flat
Sellers
578
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
37%
Top 20: 92%
Open market
0%
- Earth Harbor100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top earth harbor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Earth Harbor SIREN SILK Multi-Tasking Hydration Creme Packed with 20 Botanical Actives Vegan & Cruelty-Free Night Cream with Sea Retinol Alternative for Intense hydration Fine Lines & Wrinkles 2 oz
Earth Harbor$39.214.5★141 rev
MARINA Biome Brightening Serum Ampoule 12 Botanical Actives to Reduce Redness Uneven Tone treatment for body ampoule serum for All Skin Types 1 fl oz (30ml)
Earth Harbor$32.024.6★473 rev
Earth Harbor Treasure Barrier Boost Glazing Milk Vegan Essence Moisturizer for Sensitive Dry & Acne-Prone Skin Oat Ceramides & Sea Buckthorn Hydrates Calms & Repairs Skin Barrier 2 oz
Earth Harbor$21.824.5★36 rev
Earth Harbor SMOOTH SAILING Kit
Earth Harbor$19.504.6★76 rev
Earth Harbor Tidal Rose Seaweed Hydration Mist & Facial Toner 2 fl oz
Earth Harbor$11.514.4★237 rev
Newest
by launch dateEarth Harbor Treasure Barrier Boost Glazing Milk Vegan Essence Moisturizer for Sensitive Dry & Acne-Prone Skin Oat Ceramides & Sea Buckthorn Hydrates Calms & Repairs Skin Barrier 2 oz
Earth Harbor$21.8236 rev
Earth Harbor Horizon Ceramide Repair Serum 20 ml
Earth Harbor$23.5814 rev
ANCHOR Bio-Retinol Youth Serum
Earth Harbor$24.8015 rev
Earth Harbor MYSTIC WATERS Mineral Balancing Mist 2 oz
Earth Harbor$13.3028 rev
Earth Harbor Moisturizer Nutrient Glow Mermaid Milk
Earth Harbor$16.742 rev
Trending
90-day click momentumEarth Harbor MYSTIC WATERS Mineral Balancing Mist 2 oz
Earth Harbor$13.304.6★
Earth Harbor Mermaid Moon Line-Filling Balm Cream - Vegan Night Treatment
Earth Harbor$25.553.8★
Earth Harbor SIREN SILK Multi-Tasking Hydration Creme Packed with 20 Botanical Actives Vegan & Cruelty-Free Night Cream with Sea Retinol Alternative for Intense hydration Fine Lines & Wrinkles 2 oz
Earth Harbor$39.214.5★
Earth Harbor Horizon Ceramide Repair Serum 20 ml
Earth Harbor$23.584.4★
Earth Harbor SMOOTH SAILING Kit
Earth Harbor$19.504.6★
What buyers say about earth harbor
What buyers praise and complain about, mined from review topics.What buyers love
“Love this moisturizer”
“makes my skin feel wonderful”
“smells fresh”
“feel so soft”
“I love earth harbor for the quality and price”
“Definitely worth the price”
“It leaves my skin feeling soft, comfortable, and moisturized while still thoroughly cleansing away dirt, makeup, and daily buildup”
“Nice face oil”
“Love this cleanser as it is clean”
“not bad and again I am glowing”
What buyers complain about
“Same price smaller portion”
“The scent is strange”
“It looks to be all old batch because the moisturizer had dried out”
“As someone with really sensitive skin, a lot of brands irritate my face and cause breakouts”
“Very drying and not mosturizing if you have very and dry sensitive skin”
“when i spray this i legit cant breath”
“It runs out fast”
“They kept the price the same”
“its almost painful like what the heck is in this thing”
“Honestly, Im not sure why one leaked and the other did not at least it wasnt a lot”
Top return reasons
Common questions
- Is earth harbor profitable to sell on Amazon United States?
- The niche generates $61K/yr across 26 tracked products. 90-day search growth is +7.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the earth harbor niche?
- 1 brands and 578 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in earth harbor?
- Top complaints mined from reviews: Size-Overall, Smell, Moist/Dry. The return rate is 2.1%.
- When does demand for earth harbor peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the earth harbor niche?
- Listings span $11.51–$39.21; the average listing price is $23.37 (sweet spot $15–$100). The average incumbent carries 119 reviews — the moat a new listing must climb.