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Ear Piercing Kit Needle

Fail

Demand is soft, at -27.3% this quarter, so Ear Piercing Kit Needle is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$98K/yr291K searches / yr
90-day growth
-27.3%search demand this quarter
Competition
58%top-5 click share · 20 brands · 21 sellers

Flapen Score

Ear Piercing Kit Needle against its category

The dotted line is the Beauty & Personal Care average. Past it, Ear Piercing Kit Needle is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ear Piercing Kit Needle market on Amazon at a glance

Shoppers on Amazon United States searched for Ear Piercing Kit Needle 291K times last year and spent an estimated $98K. The top 5 brands take 65% of clicks. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
291K
Growth, 90 days vs prior 90
-27.3%
Conversion, latest week
3.3%
Market size, estimated
$98Ka year
Peak month
August1.7× the quietest month
Top search term
piercing needle kit81K searches a year

02 · Price

A sale here is worth $10.38.

Listings sell for $10.38 on average, from $4.78 to $23.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $10.38 that is $1K to $3K a year per listing.

Average price
$10.38under the $15 to $100 sweet spot
Price range
$4.78–$23.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #91 within Piercing & Tattoo Supplies. It carries 870 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#91in Piercing & Tattoo Supplies
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
870per listing
Listings tracked
25

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Ear Piercing Kit Needle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 flat

Sellers

21

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

58%

Top 20: 94%

Open market

28%

  • Brand 122%
  • Brand 214%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 67%

Demand

Ear Piercing Kit Needle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Ear Piercing Kit Needle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • piercing needle kit81K/yr
  • ear piercing kit needle48K/yr
  • needle piercing kit34K/yr
  • ear piercing needle kit31K/yr
  • piercing kit needle35K/yr
  • hollow needle piercing kit21K/yr
  • piercing needles kit18K/yr
  • hollow piercing needle7K/yr
  • needle ear piercing kit7K/yr
  • ear piercing needle kit with earrings5K/yr

Reviews and returns

What reviews say buyers love and hate about Ear Piercing Kit Needle

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Use”
33%of negative reviews mention “Size-Overall”
0.6%of orders come back
“They are small”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ear Piercing Kit Needle questions

Answered from the same tracked data.