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Dyson Nural Supersonic

Fail

The top 5 products take 100% of clicks, so Dyson Nural Supersonic is a Fail.

Flapen Score
36
36 / 100
Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 48
Market size
$798K/yr67K searches / yr
90-day growth
+16.9%search demand this quarter
Competition
100%top-5 click share · 1 brands · 3 sellers

Flapen Score

Dyson Nural Supersonic against its category

The dotted line is the Beauty & Personal Care average. Past it, Dyson Nural Supersonic is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson Nural Supersonic market on Amazon at a glance

Shoppers on Amazon United States searched for Dyson Nural Supersonic 67K times last year and spent an estimated $798K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $798K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+16.9%
Conversion, latest week
3.0%
Market size, estimated
$798Ka year
Peak month
December3.7× the quietest month
Top search term
dyson supersonic nural dryer14K searches a year

02 · Price

A sale here is worth $398.05.

Listings sell for $398.05 on average, from $372.85 to $437.42. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 250 to 500 of them. At $398.05 that is $100K to $199K a year per listing.

Average price
$398.05above the $15 to $100 sweet spot
Price range
$372.85–$437.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
250–500
Revenue per listing a year
$100K–$199K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #26 within Hair Dryers & Accessories. It carries 319 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#26in Hair Dryers & Accessories
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
319per listing
Listings tracked
3

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Dyson Nural Supersonic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Dyson Nural Supersonic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Dyson Nural Supersonic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dyson supersonic nural dryer14K/yr
  • dyson supersonic nural18K/yr
  • dyson nural16K/yr
  • dyson supersonic nural hair dryer8K/yr
  • dyson supersonic natural hair dryer3K/yr
  • dyson nural supersonic4K/yr
  • supersonic nural hair dryer3K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson Nural Supersonic

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Value For Money”
6.0%of orders come back
“the price is not attractive”
A buyer, on “Value For Money”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dyson Nural Supersonic questions

Answered from the same tracked data.