Dyson Hair Straightener
FailThe top 5 products take 100% of clicks, so Dyson Hair Straightener is a Fail.
- Flapen Score
- 31 / 100Ranks 10,549 of 10,978 Beauty & Personal Care niches · −17 vs the category median of 4831
- Market size
- $553K/yr69K searches / yr
- 90-day growth
- +19.7%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 3 sellers
Flapen Score
Dyson Hair Straightener against its category
The dotted line is the Beauty & Personal Care average. Past it, Dyson Hair Straightener is stronger. Inside it, weaker.
Market
The Dyson Hair Straightener market on Amazon at a glance
Shoppers on Amazon United States searched for Dyson Hair Straightener 69K times last year and spent an estimated $553K. One brand takes every click. Demand peaks in Jul–Aug. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $553K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- +19.7%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $553Ka year
- Peak month
- July6.2× the quietest month
- Top search term
- dyson corrale43K searches a year
02 · Price
A sale here is worth $456.43.
Listings sell for $456.43 on average, from $404.72 to $499.93. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $456.43 that is $46K to $114K a year per listing.
- Average price
- $456.43above the $15 to $100 sweet spot
- Price range
- $404.72–$499.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $46K–$114K
- Returns
- 11.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #367 within Irons. It carries 273 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #367in Irons
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 273per listing
- Listings tracked
- 4
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Dyson Hair Straightener products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 1100%
Demand
Dyson Hair Straightener search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 6.2×
Search terms
Top Dyson Hair Straightener search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dyson corrale43K/yr
- dyson corrale hair straightener17K/yr
- dyson cordless hair straightener6K/yr
- dyson corrale straightener4K/yr
Reviews and returns
What reviews say buyers love and hate about Dyson Hair Straightener
We read the reviews and the return reasons for every product selling here.
“Too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dyson Hair Straightener questions
Answered from the same tracked data.









