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Dyson Hair Straightener

Fail

The top 5 products take 100% of clicks, so Dyson Hair Straightener is a Fail.

Flapen Score
31
31 / 100
Ranks 10,549 of 10,978 Beauty & Personal Care niches · −17 vs the category median of 48
Market size
$553K/yr69K searches / yr
90-day growth
+19.7%search demand this quarter
Competition
100%top-5 click share · 1 brands · 3 sellers

Flapen Score

Dyson Hair Straightener against its category

The dotted line is the Beauty & Personal Care average. Past it, Dyson Hair Straightener is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson Hair Straightener market on Amazon at a glance

Shoppers on Amazon United States searched for Dyson Hair Straightener 69K times last year and spent an estimated $553K. One brand takes every click. Demand peaks in Jul–Aug. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $553K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
+19.7%
Conversion, latest week
1.8%
Market size, estimated
$553Ka year
Peak month
July6.2× the quietest month
Top search term
dyson corrale43K searches a year

02 · Price

A sale here is worth $456.43.

Listings sell for $456.43 on average, from $404.72 to $499.93. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $456.43 that is $46K to $114K a year per listing.

Average price
$456.43above the $15 to $100 sweet spot
Price range
$404.72–$499.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$46K–$114K
Returns
11.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #367 within Irons. It carries 273 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#367in Irons
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
273per listing
Listings tracked
4

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Dyson Hair Straightener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Dyson Hair Straightener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 6.2×

Search terms

Top Dyson Hair Straightener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dyson corrale43K/yr
  • dyson corrale hair straightener17K/yr
  • dyson cordless hair straightener6K/yr
  • dyson corrale straightener4K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson Hair Straightener

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Value For Money”
11.8%of orders come back
“Too expensive”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dyson Hair Straightener questions

Answered from the same tracked data.