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Dyson Hair Dryer

Fail

The top 5 brands take 100% of clicks, so Dyson Hair Dryer is a Fail.

Filters High Returns High Price
Flapen Score
38
38 / 100Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$23.3M/yr4.0M searches / yr
90-day growth
+7.1%search demand this quarter
Competition
79%top-5 click share · 3 brands · 31 sellers

Flapen Score

Dyson Hair Dryer against its category

The dotted line is the Beauty & Personal Care average. Past it, Dyson Hair Dryer is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Dyson Hair Dryer market on Amazon at a glance

Shoppers on Amazon United States searched for Dyson Hair Dryer 4.0M times last year and spent an estimated $23.3M. All 3 brands take every click. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23.3M a year.

Searches, last 12 months
4.0M
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
1.7%
Market size, estimated
$23.3Ma year
Peak month
December2.8× the quietest month
Top search term
dyson hair dryer3.1M searches a year

02 · Price

A sale here is worth $336.35.

Listings sell for $336.35 on average, from $87.19 to $596.59. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $336.35 that is $1.0M to $1.3M a year per listing.

Average price
$336.35above the $15 to $100 sweet spot
Price range
$87.19–$596.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$1.0M–$1.3M
Returns
7.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #110 within Hair Dryers & Accessories. It carries 692 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#110in Hair Dryers & Accessories
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
692per listing
Listings tracked
12

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Dyson Hair Dryer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 28%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Dyson Hair Dryer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Dyson Hair Dryer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dyson hair dryer3.1M/yr
  • dyson supersonic hair dryer218K/yr
  • dyson blow dryer183K/yr
  • dyson hairdryer94K/yr
  • hair dryer dyson85K/yr
  • dyson supersonic71K/yr
  • dyson dryer39K/yr
  • dyson secador de pelo25K/yr
  • dyson blowdryer21K/yr
  • blow dryer dyson27K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson Hair Dryer

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Weight Light”
18%of negative reviews mention “Durability”
7.2%of orders come back
“Broke after one use”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

Keep looking

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FAQ

Common Dyson Hair Dryer questions

Answered from the same tracked data.