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Dyson Airwrap Filter Replacement

Fail

The top 5 brands take 100% of clicks, so Dyson Airwrap Filter Replacement is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$39K/yr21K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
94%top-5 click share · 4 brands · 5 sellers

Flapen Score

Dyson Airwrap Filter Replacement against its category

The dotted line is the Beauty & Personal Care average. Past it, Dyson Airwrap Filter Replacement is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson Airwrap Filter Replacement market on Amazon at a glance

Shoppers on Amazon United States searched for Dyson Airwrap Filter Replacement 21K times last year and spent an estimated $39K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
12.2%
Market size, estimated
$39Ka year
Top search term
dyson airwrap filter replacement14K searches a year

02 · Price

A sale here is worth $14.97.

Listings sell for $14.97 on average, from $13.06 to $16.05. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $14.97 that is $4K to $7K a year per listing.

Average price
$14.97under the $15 to $100 sweet spot
Price range
$13.06–$16.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #228 within Irons. It carries 66 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#228in Irons
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
66per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Dyson Airwrap Filter Replacement products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 223%
  • Brand 318%
  • Brand 410%

Demand

Dyson Airwrap Filter Replacement search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Dyson Airwrap Filter Replacement

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Size-Overall”
100%of negative reviews mention “Size-Overall”
2.1%of orders come back
“Too big”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Dyson Airwrap Filter Replacement questions

Answered from the same tracked data.