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Dyson Airwrap Filter Cleaning Brush

Fail

The top 5 brands take 100% of clicks, so Dyson Airwrap Filter Cleaning Brush is a Fail.

Flapen Score
33
33 / 100
Ranks 10,341 of 10,978 Beauty & Personal Care niches · −15 vs the category median of 48
Market size
$68K/yr37K searches / yr
90-day growth
-30.8%search demand this quarter
Competition
95%top-5 click share · 5 brands · 6 sellers

Flapen Score

Dyson Airwrap Filter Cleaning Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Dyson Airwrap Filter Cleaning Brush is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson Airwrap Filter Cleaning Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Dyson Airwrap Filter Cleaning Brush 37K times last year and spent an estimated $68K. All 5 brands take every click. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 18.7% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-30.8%
Conversion, latest week
18.7%
Market size, estimated
$68Ka year
Peak month
January2.9× the quietest month
Top search term
dyson filter cleaning brush8K searches a year

02 · Price

A sale here is worth $9.82.

Listings sell for $9.82 on average, from $7.11 to $15.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $9.82 that is $7K to $10K a year per listing.

Average price
$9.82under the $15 to $100 sweet spot
Price range
$7.11–$15.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$7K–$10K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #400 within Hair Dryers & Accessories. It carries 128 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#400in Hair Dryers & Accessories
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
128per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Dyson Airwrap Filter Cleaning Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 216%
  • Brand 314%
  • Brand 49%
  • Brand 55%

Demand

Dyson Airwrap Filter Cleaning Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Dyson Airwrap Filter Cleaning Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dyson filter cleaning brush8K/yr
  • dyson airwrap cleaning brush7K/yr
  • dyson airwrap filter cleaner7K/yr
  • dyson cleaning brush5K/yr
  • dyson airwrap cleaner4K/yr
  • dyson airwrap filter cleaning brush3K/yr
  • dyson filter cleaner3K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson Airwrap Filter Cleaning Brush

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Cleaning”
14%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Too small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dyson Airwrap Filter Cleaning Brush questions

Answered from the same tracked data.