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Dyson Airstraight Case

Fail

Shoppers spend an estimated $30K a year here, so Dyson Airstraight Case is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$30K/yr57K searches / yr
90-day growth
-3.6%search demand this quarter
Competition
57%top-5 click share · 16 brands · 20 sellers

Flapen Score

Dyson Airstraight Case against its category

The dotted line is the Beauty & Personal Care average. Past it, Dyson Airstraight Case is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson Airstraight Case market on Amazon at a glance

Shoppers on Amazon United States searched for Dyson Airstraight Case 57K times last year and spent an estimated $30K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
2.3%
Market size, estimated
$30Ka year
Peak month
December3.0× the quietest month
Top search term
dyson airstraight case35K searches a year

02 · Price

A sale here is worth $23.09.

Listings sell for $23.09 on average, from $15.06 to $32.24. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $23.09 that is $0 to $2K a year per listing.

Average price
$23.09inside the $15 to $100 sweet spot
Price range
$15.06–$32.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #941 within Men's. It carries 185 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#941in Men's
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
185per listing
Listings tracked
23

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Dyson Airstraight Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 flat

Sellers

20

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

20%

  • Brand 142%
  • Brand 214%
  • Brand 39%
  • Brand 47%
  • Brand 54%
  • Brand 63%

Demand

Dyson Airstraight Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Dyson Airstraight Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dyson airstraight case35K/yr
  • dyson airstraight travel case14K/yr
  • dyson airstrait case7K/yr
  • dyson airstraight travel pouch2K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson Airstraight Case

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
57%of negative reviews mention “Size-Overall”
6.3%of orders come back
“it is a tight fit”
A buyer, on “Size-Overall”57% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dyson Airstraight Case questions

Answered from the same tracked data.