Duradry

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months

91K

Growth, 90 days vs prior 90

-28.5%

Conversion, latest week

8.6%

Market size, estimated

$146Ka year

Peak month

August1.5× the quietest month

Top search term

antiperspirant wipes70K searches a year

Listings sell for $18.80 on average, from $7.11 to $44.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $18.80 that is $2K to $5K a year per listing.

Average price

$18.80inside the $15 to $100 sweet spot

Price range

$7.11–$44.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.5%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #77 within Deodorants & Antiperspirants. It carries 6,703 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

4.7%

Average rank

#77in Deodorants & Antiperspirants

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

6,703per listing

Listings tracked

15

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

68 months