Dunhill Cologne for Men

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.

Searches, last 12 months

103K

Growth, 90 days vs prior 90

+5.5%

Conversion, latest week

2.7%

Market size, estimated

$160Ka year

Peak month

December2.1× the quietest month

Top search term

dunhill cologne for men55K searches a year

Listings sell for $58.13 on average, from $26.07 to $176.21. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $58.13 that is $6K to $15K a year per listing.

Average price

$58.13inside the $15 to $100 sweet spot

Price range

$26.07–$176.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

100–250

Revenue per listing a year

$6K–$15K

Returns

0.0%of orders · Amazon United States median 2.1%

42% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #1,499 within Men's. It carries 558 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

42%

Prime listings

58%

Out of stock, average day

7.3%

Average rank

#1,499in Men's

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

558per listing

Listings tracked

12

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

90 months