Is dunhill cologne for men profitable to sell on Amazon United States?

The niche generates $160K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Skip it (44/100).

How competitive is the dunhill cologne for men niche?

1 brands and 80 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dunhill cologne for men?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.

When does demand for dunhill cologne for men peak?

Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the dunhill cologne for men niche?

Listings span $26.07–$176.21; the average listing price is $58.13 (sweet spot $15–$100). The average incumbent carries 558 reviews — the moat a new listing must climb.

dunhill cologne for men

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$58.13

avg listing price — sweet spot $15–$100

Review moat

Good557.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Okay$26.07–$176.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$160K

$160K/yr · 103K searches

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+5.5%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, dunhill cologne for men is a $160K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

dunhill cologne for men market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $87K–$116K; units × avg price
Conversion rate: 2.7%
Avg BSR: #1,499
Page quality: 0%
Prime: 58%
Sponsored: 42%
Out of stock: 7.3%
Avg brand age: 90 months
Avg seller age: 155 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Alfred Dunhill100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top dunhill cologne for men search terms

dunhill cologne for men55K/yr -1.7%2.0% conv.
dunhill18K/yr +2.9%0.7% conv.
dunhill desire11K/yr +85.4%3.4% conv.
dunhill perfume for men13K/yr -13.1%1.0% conv.
dunhill perfume3K/yr +17.3%0.0% conv.
dunhill cologne3K/yr -1.9%1.1% conv.
dunhill desire red for men229/yr +90.7%1.2% conv.

All search terms

Top dunhill cologne for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dunhill Desire By Alfred Dunhill For Men. Eau De Toilette Spray 3.4 Ounces Red

Alfred Dunhill$33.064.6★3,549 rev

Alfred Dunhill Desire for Men - 3.4 oz EDT Spray - Pack of 2

Alfred Dunhill$55.505.0★8 rev

Dunhill Designer EDT SP 150 ml [Parallel import goods]

Alfred Dunhill$37.454.2★24 rev

Dunhill Signature Collection Indian Sandalwood Eau de Parfum Cologne Spray For Men 3.4 Fl. Oz

Alfred Dunhill$64.934.0★60 rev

Desire Blue By Alfred Dunhill For Men Eau De Toilette Spray (3.4 Ounces)

Alfred Dunhill$37.624.6★1,348 rev

Newest

by launch date

Alfred Dunhill Desire for Men - 3.4 oz EDT Spray - Pack of 2

Alfred Dunhill$55.508 rev

6mo ago

Dunhill Signature Collection Egyptian Smoke Eau de Parfum 3.4 Fl Oz

Alfred Dunhill$65.8436 rev

5y ago

Dunhill Signature Collection Indian Sandalwood Eau de Parfum Cologne Spray For Men 3.4 Fl. Oz

Alfred Dunhill$64.9360 rev

7y ago

Dunhill Signature Collection Moroccan Amber Eau de Parfum Cologne Spray For Men 3.4 Fl. Oz

Alfred Dunhill$66.0141 rev

7y ago

Alfred Dunhill Dunhill Icon Racing Green Men EDP Spray 3.4 oz

Alfred Dunhill$54.05667 rev

8y ago

What buyers say about dunhill cologne for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell82%

“Great smell”

Value For Money8%

“at a great price”

Quality-Overall3%

“Overall great product and value, no complaints”

What buyers complain about

Smell50%

“doesnt smell the best”

Durability21%

“It doesn't last”

Value For Money12%

“It is too expensive”

Common questions

Is dunhill cologne for men profitable to sell on Amazon United States?: The niche generates $160K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Skip it (44/100).
How competitive is the dunhill cologne for men niche?: 1 brands and 80 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dunhill cologne for men?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
When does demand for dunhill cologne for men peak?: Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the dunhill cologne for men niche?: Listings span $26.07–$176.21; the average listing price is $58.13 (sweet spot $15–$100). The average incumbent carries 558 reviews — the moat a new listing must climb.